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Country Report

Health and Wellness in Germany

Health and wellness-related food and beverage products, which had been able to increase sales even during the global economic and financial crisis and the subsequent German recession in 2009, continued to grow in value and volume terms in 2010. ...

Dec 2011 | US$1,900| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook