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Country Report

Consumer Electronics in Germany

The latter half of 2011 saw the eurozone crisis unfold afresh, with Germany continuing to play a pivotal role in the decision-making process. While the German economy registered a positive performance through most of the year, it witnessed a ...

Oct 2012 | US$1,900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›