Market Research Germany

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Country Report

Fast Food in Germany

In the context of the demographic trend (with the German population ageing at an unprecedented level, and fast food target group being rather young people) as well as the constant increase in overweight and even obese people (and fast food being made...

Sep 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›