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Country Report

Contact Lenses in Germany

For German consumers, contact lenses have become a lifestyle product that enhances health and wellbeing. The convenience of using contact lenses and the innovative products that are on the market have contributed to the growth in their popularity. In...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Eyewear in Germany

Eyewear grew in both volume and current value sales in 2012, as well as over the review period as a whole. The rise in the older population and the large number of people who spend much of their time in front of computer screens have increased ...

Dec 2012 | US$1,900| Add to cart | View details ›

Country Report

Spectacles in Germany

Optician chains such as Fielmann lead the spectacles category and are expanding rapidly. Concentration in the category has intensified as the number of outlets that belong to the large optician chains rose significantly in the review period. The ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Toys and Games in Germany

The traditional toys and games market in Germany has witnessed sales growth since 2007 and successfully achieved further growth in 2011. Meanwhile the market for video games has exhibited stable positive growth as well. Despite the euro debt crisis, ...

Nov 2012 | US$1,100| Add to cart | View details ›

Country Report

Personal Accessories in Germany

In spite of the Euro crisis, personal accessories value sales showed good growth in 2012. Near zero inflation, healthy growth in the economy, low energy prices and low food costs, thanks to the leading food discounters, and the feeling that the job ...

Nov 2012 | US$1,100| Add to cart | View details ›

Country Report

Bags and Luggage in Germany

Besides the functional aspects of bags and luggage, product innovation that incorporates consumer demand for convenience, indulgence, novelty, desirability and new technology is also proving to be crucial and influence the purchase decision. These ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Jewellery in Germany

The ongoing Euro crisis as well as the uncertainties involved in the wider European economy, rather than stifling the demand for jewellery, in fact helped to fuel it. At times of economic insecurities, people generally turn to gold as the safest ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Watches in Germany

As with jewellery, consumers regard high quality watches such as Rolex as a good investment in times of economic uncertainties. In the 2011 to 2012 period, this sentiment was accentuated due to the volatile stock markets and the uncertainties that ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Germany

The intensive usage of modern technology such as computers, the Internet and e-mails, is reducing consumer demand for writing instruments. The large amount of software available for painting, drawing and writing attracts not only adults but also ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Cigarettes in Germany

Since the introduction of the smoking ban in public buildings including food outlets, the weather has played an important role in the consumption patterns of cigarettes in Germany. When the weather is favourable, smokers spend the bulk of the time ...

Nov 2012 | US$900| Add to cart | View details ›

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