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 Market Research for Germany

Euromonitor publishes reports on industries, consumers and demographics in Germany.

  • Industry specific reports offer insight into market size and market share in Germany; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Germany report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Germany in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Germany Statistics factfile.

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Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

Country Report

Chilled and Frozen Processed Food Packaging in Germany

Increased demand was seen in 2010 for folding cartons, rigid plastic and flexible plastic, as consumers desired more freshness and durability. The run-up to 2010 saw consumers continuing to demand fresh products with minimal, if any, preservatives; ...

Dec 2010 | US$900| Add to cart | View details

Future Demographic

Germany in 2030: The Future Demographic

Germany faces a broad-based decline in population over the next two decades. At the same time, the country is rapidly ageing. By 2030, more than one in every three residents will be over 60 years. Nearly a third of these gains will occur among the ...

Apr 2010 | US$900| Add to cart | View details

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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook