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Company Profile

GlaxoSmithKline Plc in Beauty and Personal Care

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on GlaxoSmithKline Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of GlaxoSmithKline Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of GlaxoSmithKline Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of GlaxoSmithKline Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

Consumer Healthcare delivered static sales performance

SWOT: GlaxoSmithKline Plc

Strategic objectives and challenges

Competitive Positioning

Above global average performance

Major global players in beauty and personal care

Market Assessment

Oral care the key focus in beauty and personal care

Emerging markets boost performance

Geographic and Category Opportunities

Global competitive landscape in oral care

Strong performer in core US toothpaste market

Growth potential in both mature and emerging markets

Long-term commitment required for Indian market

Uncontested leadership in denture care

Japan has potential but Brazil a more prosperous market

Strong potential for toothbrushes in both ends of the world

Latin America the key skin care market

Acne treatments show strongest growth in Latin America

Intimate hygiene divested to focus on core business

Nappy rash treatments strong presence in emerging markets

Brand Strategy

Building brands across categories

Aquafresh feels the continued impact of consumer price-sensitivity

Sensodyne’s huge growth potential due to unique proposition

Operations

Research and development, production and distribution

Recommendations

Focus on integration and diversification

Samples

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