You are here: HomeSolutionsIndustriesHome Care
print my pages

Global Briefing

Global Air Care: The Sweet Smell of Success or Olfactory Fatigue?

Feb 2010

Price: US$2,000

About this Report

About this Report

A slowdown in air care growth at a global level hides a mixed picture, with double-digit expansion in many emerging economies and disappointing performances in most developed economies, particularly North America. 2010 could bring a breath of fresh air to sales in developed economies with the rising importance of health/hygiene products and growing environmental awareness. The competitive landscape will also change as Procter & Gamble is expected to take over Sara Lee’s air care brands in 2010.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Global Snapshot

Air Care Market Growing, Albeit at Lower Rate

Spray/Aerosol Driving Growth

Luxury or Economic (Re)treat?

Regional Analysis

Western Europe Still Top but Eastern Europe Most Dynamic

Regional Differences by Format

Western Europe Presents Mixed Picture

Turkey Fights Downturn

Economy Restraining North America

Changing Trends in North America

Japan Causes Slowdown in Asia Pacific

Japan Favours Gels

Eastern Europe Biggest Volume Increase

Sweet Smell of Success in Poland

Argentina – Growth Story in Latin America

Clearing the Air in Egypt Boosts the Middle East and Africa

Australasia Fading Away

Category Analysis

More Choice but No Show Stealers

Original and Still the Best?

Who's Plugged In?

Has Electric Lost Its Spark?

A Steady Road for Car Air Fresheners

More Cars, More Car Air Fresheners

The Rise and Fall of Gel

Japan Keeps Liquids Afloat

Candles Burning in the West

Competitive Environment

Global Air Care Duopoly?

New Entrants Unfazed

SC Johnson Needs to Keep Working It

Reckitt Benckiser Wins With Premium Focus

Procter & Gamble Takes Over Sara Lee's Air Care Business

Power Balance Before and After P&G Acquisition of Ambi-Pur

Asian Tigers Keep Multinationals at Bay

Rising Regional Challengers

Brand New or Same Old?

Other Brands With a Presence

Western Europe Private Label Opportunity

Smelling Fresh and Fruity

Most Popular Fragrances Worldwide

Green Is a Natural for Air Care

Air Hygiene

NPD Looks to Lifestyle as an Opportunity

Future Outlook

Future of Mixed Fortunes

Fastest-growing Countries

Western Europe Looking Flat

More of the Same to Come?

Product Trends

Report Definitions

Air Care Category Definitions

Samples

Global Air Care Sweet Smell of Success.jpg

my pages

Want to find out more about this report?