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Global Briefing

Global Airline Alliances – Safety in Numbers

Jan 2010

Price: US$2,000

About this Report

About this Report

The worldwide economic crisis has highlighted the growing importance of international alliances for airlines, as they continue to struggle in the harsh business climate. Star Alliance, SkyTeam and oneworld are the big three, each headed by a number of large global airlines, with alliances accounting for 60% of the world's total flights. The main benefits of alliances are to provide an extended network and cost reductions for airlines, as well as mutual frequent flyer programmes for passengers,


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives and Parameters

Objectives of the Report

Executive Summary

Summary of Findings

Market Background

Three Main Global Alliances

Unprecedented Global Economic Crisis

Polarisation of Market Performance

Falling Demand From Primary Revenue Sources

Importance of Alliances

Geographical Reach of the Big Three

Star Alliance

Key Facts

SWOT Analysis – Star Alliance

Hub Activity – Move Under One Roof

Mergers and Alliances

Case Study – Continental Airlines

SkyTeam

Key Facts

SWOT Analysis - SkyTeam

Hub Activity

Mergers and Alliances

Case Study – Delta Air Lines

Case Study – Air France-KLM

oneworld

Key Facts

Strengths and Weaknesses – oneworld

Hub Activity

Case Study – Japan Airlines (JAL)

Mergers and Alliances

Competitive Positioning

Airline Strategies During Economic Crisis

Loyalty Programmes

Example Loyalty Programmes on Offer

Tier Status of Global Alliance Loyalty Programmes

Elite Loyalty Benefits Offered By Alliances

Online Developments

Independents and LCCs

Future Outlook

Samples

Global Airline Alliances – Safety in Numbers.jpg

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