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Global Briefing

Global Alcoholic Drinks: Beer – Opportunities in Niche Categories

Apr 2009

Price: $2,000

About this Report

About this Report

With the continued uncertainty in the global economy, will beer sales suffer? While global volume is unlikely to contract, demand will soften in a number of markets. In the short term brewers can find opportunities in the off-trade channels as consumers go out less than previously. In the longer term, wider margin niches such as speciality beers provide room for growth. Read this report to learn about most dynamic categories and geographical hot spots driving global beer growth.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Definitions

Report Definitions

Objectives and Parameters

Objectives/Parameters

Key Findings

Global Economy

Global Macro Economic Picture

Advanced Economies

Emerging Economies

Global Economy in 2009 – IMF, July 2008 View

Global Economy in 2009 – IMF, January 2009 View

Quantifying the Impact: 2009-2010 Outlook

Volume and Value Growth in Line

Global Beer Performance 2007-2008

Quantifying the Impact of the Global Economic Crisis

Most Affected Categories

Lager Continues to Shape Beer Market in the Longer Term

Category Analysis

Low-/Non-alcohol Beer Most Dynamic in 2003-2008

Polarisation as Economy and Premium Lagers Gain Share

Domestic Lager Continues to Dominate

Non-alcoholic Beer Finds Favour in Middle East

Drinking-driving Laws Boost Category

Venezuela: Polar Zero by Empresas Polar CA

Croatia: Pan Lagan by Carlsberg

Popularity of Wheat Beer Signals Revival of Dark Beer

Underdeveloped Dark Beer Markets Are Most Dynamic

Stout's Niche Is Shrinking

Nigeria to Drive Growth of Stout

Niche Opportunities

Brewers Pin Hopes on Speciality Beers

Niche Opportunities in Developed Lager Markets

Russia: Baltika LITE by Baltika PK OAO

China: Snow Bei Shuang by China Resources Enterprises

Venezuela: Brahma Extra Light by AmBev

Italy: Tuborg Light by Carlsberg Italia SpA

Regional Analysis

10 Largest Markets Determine Shape of Global Market

Mixed Fortunes for Top 10 Markets

Consumption Declines in Many Traditional Markets

Ageing Population Presents Challenge for Brewers

Exports: A Largely Untapped Area for Growth

Asia-Pacific and Western Europe Are Core Regions

Lager Dominates Across All Regions

Emerging Markets Expected To Be Most Dynamic

High Level of Maturity in Beer

China and India Key Future Opportunity Markets

Emerging Markets Offer Best Opportunity

Asia-Pacific: Industry Outlook

Australasia: Industry Outlook

Eastern Europe: Industry Outlook

Latin America: Industry Outlook

Middle East and Africa: Industry Outlook

North America: Industry Outlook

Western Europe: Industry Outlook

Global Competitive Environment

InBev Extends Its Dominance

Global Brewers Get Even Bigger

Snow Now Leading Beer Brands Globally

China Resources Posted Strongest Growth

Spanish Market Key to Growth

Highly Fragmented Category

Diageo Holds a Formidable Grip

Industry Leaders' Results of 2008 Part 1

Industry Leaders' Results of 2008 Part 2

Key Crisis Strategies 2008-2009

Channel Analysis

Off-trade Continues to Grow

Case Study: Home Draught Systems

Low Prices and Wide Ranges Lure Consumers

On-trade - the Most Affected Channel

Future Scenarios

The Future

Methodology of Quantitative Analysis

Projecting the Future: Forecasting and Factor Analysis

Quantifying the Impact of the Crisis: Factor Analysis

Samples

Global AD - Beer – Niche Categories.jpg

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