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Global Briefing

Global Alcoholic Drinks: Industry in Crisis – Learning Historical Lessons

May 2009

Price: US$2,000

About this Report

About this Report


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Definitions

Report Definitions

Introduction

Objectives and Parameters

Key Findings

Historical Lessons

Economic Crises of the Last Two Decades

Southeast Asian Crisis 1997-1998

Overview

GDP Growth

Impact

Alcoholic Drinks

Road to Recovery

Case Study: Japan

Case Study: South Korea

Case Study: Thailand

Key Lessons Learnt

Russian Crisis 1998

Overview

GDP Growth

Impact

Alcoholic Drinks

Road to Recovery

Key Lessons Learnt

Latin American Crisis 1998-1999

Overview

GDP Growth

Impact

Alcoholic Drinks

Road to Recovery

Case Study: Brazil

Key Lessons Learnt

Western European Slowdown 2001-2002

Overview

GDP Growth

Impact

Alcoholic Drinks

Road to Recovery

Case Study: Germany

Key Lessons Learnt

Conclusions

Past Crises: Key Historical Lessons Worldwide Beer and Wine

Past Crises: Key Historical Lessons Worldwide Spirits

Domestic and Economy Lager Winning Categories

Domestic Spirits Reap Benefit from Trading Down

Summary

Samples

AD - Industry Crisis – Historical Lesson.jpg

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