Global Briefing

Global Car Rental Market - Weathering the Storm

Price: US$2,000

About this Report

The global car rental market continued to suffer from the global economic downturn in 2009 and is facing a slow and prolonged recovery in the years to come. In this new report, Euromonitor International examines the impact of the economic crisis on car rental demand and the evolution of the sector over the next five years.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents



Key findings

Market Background

Car Rental Hard Hit by Global Economic Downturn

Steep Decline in Air Travellers

New Car Registration Slows With Crisis

Investments in Infrastructure Help Car Ownership Grow

Global and Regional Performance

Steep Decline in Average Transaction Value

Domestic Consumption Maintains Growth in Asia and MEA

Asia Pacific Continues to Gain Importance

Fleet Reduction - Main Means of Cutting Costs

Demand Shifting Towards Shorter Rentals

Online Sales

Japan: Discounters Re-shaping the Competitive Landscape

India: Highly Fragmented Market Offering Strong Potential

Germany: Market Consolidation Continues

Sector Analysis

Insurance and Non-Airport Retains Growth

Business Travel Suffers Most From Recession

Non-Airport Leisure Continues to Gain Share

Demand Shifting to Non-Airport

Competitive Landscape

Global Market Share Analysis

Winners and Losers

Market Leaders Overview

Hertz to Acquire Dollar Thrifty

Strategic Partnerships

Market Leaders by Region, 2009

Corporate Strategies

New Product Development

Green Efforts

New Product Development

Car Sharing

Global Prospects

Future Growth to Come from Asia and the MEA

Asia Pacific To Continue Driving Volume Growth

Non-Airport to Gain Share

Significant Regional Differences by Location

Demand Led by Leisure Car Rental

Further Increase in Oil Prices Could Pose a Threat

Key Trends and Developments

Key Future Trends


Data Parameters and Report Definitions


Global Car Rental Market - Weather the Storm.jpg


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