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Global Briefing

Global Consumer Preferences Within Fruit/Vegetable Juice

Oct 2011

Price: US$2,000

About this Report

About this Report

Global fruit/vegetable juice sales are characterised by vastly different consumer preferences by region for juice types and flavours, making the building of uniform global brands especially challenging. This report examines differences in distribution and growth strategies undertaken by fruit/vegetable juice manufacturers in the context of 2010 juice sales performance, and identifies the key factors that determine future growth prospects over the period to 2015 for the category.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives and Parameters

Key findings

Competitive Landscape

The world’s leading fruit/vegetable juice brands

Global fruit/vegetable juice company performance

Diversity among top regional juice brands

Case Study: Minute Maid – strength at the top

Minute Maid in North America: Functional juices for health

Minute Maid Pulpy plays to Asian tastes

Minute Maid leads through adaptation

Category Analysis

Global fruit/vegetable juice: The volume growth story

Global fruit/vegetable juice: The value growth story

Top 10 global fruit/vegetable juice markets by value

Case Study: Capri- Sonne - The challenges of a regional producer

Capri- Sonne : Business model

Slowing sales for juice drinks in developed markets

Expansion to healthier 100% juice

Mexico leads fruit-flavoured drinks (no juice content) popularity

Capri-Sonne exemplifies risks for smaller regional players

Regional Analysis

North American consumption among world’s highest

North America fruit/vegetable juice sales sluggish

Asia-Pacific consumption has room for growth

Asia-Pacific represents strongest growth region

Case Study: Recent Chinese juice M&A attempts

Danone and Wahaha joint venture ends poorly

Coke attempts to purchase Hui Yuan

Nestlé Yinlu purchase shows a good strategic fit

Smaller steps to navigate regulatory uncertainty

Global Respects

Conclusions

Report Definitions

Data parameters and report definitions

Samples

Global-Consumer-Preferences-in-Fruit/VegJuice.jpg

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