You are here: HomeSolutionsIndustriesBeauty and Personal Care
print my pages

Global Briefing

Global Cosmetics and Toiletries: Corporate Strategies in an Economic Slowdown

Aug 2009

Price: US$2,000

About this Report

About this Report

This briefing examines how Cosmetics and Toiletries players have adapted their strategies to the changing economic climate, but will continue to pursue expansion in emerging markets to drive growth. Detailed analysis focuses on how the global leaders in the fast growing sectors of skin care, fragrances and hair care have approached gaining a presence in the BRIC markets, the successes achieved and the lessons learnt.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Financial Performance and Strategies

Companies Report Slower Growth Due to Poor 4th Quarter

Key Strategies to Cope with Economic Downturn

Performance Synopsis and Key Strategies

Regional Expansion Boost Growth

Key Competitive Strategy

Regional Development – Targeting BRIC Markets for Growth

Growth in China and Brazil Increasingly Important

China & Brazil Lead CT Growth

Company Growth Hinge on China and Brazil

Emerging Market Positions

Benefits of First Movers – a Case Study of P&G in China

Strategies for Emerging Market Development

Leading Companies in BRICs

Share Movement in Key Markets

L’Oréal & Shiseido Tap China Growth Opportunities

L’Oréal & Shiseido Move Ahead in China Skin Care

Packaging Helps P&G Gain Share in China Hair Care

Direct Sellers Pose Competition in Brazil

Direct Sellers Dominate Mass Fragrances in Brazil

Direct Sellers Dominate Skin Care Sector in Brazil

New Product Development Helps L’Oréal in Hair Care in Brazil

L’Oréal and Beiersdorf Compete in Skin Care in Russia

L’Oréal Closing Gap in Hair Care in India

BRIC LT Growth Prospect but Western Markets are Key

Western Markets Lead Value Sales

Leading Companies in High Growth Markets

Strategic Positioning in Strongest Growth Categories

Sectors Driving Growth

Share Movement in Key Market Segments

High Growth in Anti-ageing Marks Skin Care Sector

Shampoo Drives Growth in Hair Care

Men’s Grooming Small But Strong Growth Prospects

Competitive Positioning

Colgate Lose Share in Key Markets

Avon & Estee Lauder Lose Share in Key Markets

J&J Lose Share in Skin Care & Kao Too Focused on Japan

Industry Consolidation Slows Down

Companies Active in Acquisitions/Divestments

Major M&A Activity 2007 & 2008 (1)

Major M&A Activity 2007 & 2008 (2)

Case Study: Acquisition in Emerging Markets

Expansion in Emerging Markets to Reduce Exposure to West

Case Study: Acquisitions in Emerging Markets

C- Bons Initially Boosts Beiersdorf’s Share in China

C- Bons Can Boost Sales in China Further

Dabao Boosts J&J’s Share in China

Dabao Offers Long Term Benefits for J&J

Beiersdorf Deal More Expensive but Lucrative

Key Insights and Recommendations

Expansion in Emerging Markets Drives Growth

Samples

GlobalCandT - Strategies in Economic Slowdown.jpg

my pages

Want to find out more about this report?