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Global Briefing

Global Cruise Briefing: Sailing to Opportunities

Nov 2010

Price: US$2,000

About this Report

About this Report

The global cruise industry is set to sail to bigger and better results following the global economic crisis. Despite being a highly consolidated industry, competition is fierce and the number of cruise options continue to grow as more and more consumers worldwide adhere to this all-inclusive and multi-destination travel option. While operational costs and environmental impact remain a concern, these are unlikely to present a threat to the industry in the short term.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Objectives and Parameters

Global and Regional Performance

Global Cruises Underperform Economic Output

Asia Pacific Leads Value Growth

Winners and Losers in 2009

North America is the Largest Cruise Market in the World

US Cruisers by State

Caribbean Struggles with a Growing Cruise Capacity

Competitive Landscape

Highly Consolidated Industry

Ancillary Revenues 2009

Carnival is the Absolute Leader

Market Segmentation

Best Value for Money

Cruises at a Glance

Marketing Power of Carnival Cruise Lines

Key Trends and Developments

Breaking the Stereotype

Shipbuilding Features Exclusive Amenities

River Cruises are Big in Europe

MICE Cruises – A New Niche Evolving

Niche Cruises

Waste Still a Concern for Cruise Industry

Green Cruises and Ports

Cruises are Big Sellers for US Travel Agents

Traditional Distribution Channels Point to Social Media

Global Prospects

Non-Stop Growth

Flood of New Ships in the Next Two Years

Emerging Cruise Hub in the Middle East

All Eyes on Asia Pacific

Asia Pacific

Winners and Losers 2009-2014

Cruise Outlook

Brazil

New Zealand

SWOT

Samples

Sailing to Opportunities.jpg

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