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Global Briefing

Global Denim Trends: Will the Growth Fade Away?

Aug 2011

Price: US$2,000

About this Report

About this Report

The global denim market has been fairly resilient over a turbulent economic period and has returned to pre-recession growth levels in 2010. Challenges, mainly the fluctuating price of cotton remain, yet opportunities are emerging in Asia Pacific on a scale that overshadows events elsewhere. In this report, Euromonitor international reveals the differences in jeans performance by region, analyses the growth of different price platforms and identifies key opportunities for the denim market.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Objectives

  • Introduction

Global Performance

Double dip in global denim growth

  • Global Performance

Price drives value but less volume

  • Global Performance

Canada leads the world in spending per capita…

  • Global Performance

… As well as per capita volume sales

  • Global Performance

Value versus volume driven markets

  • Global Performance

Regional Highlights

Western Europe sees denim come back into fashion

  • Regional Highlights

Western Europe: Can denim age gracefully?

  • Regional Highlights

Case study: Not Your Daughter’s Jeans

  • Regional Highlights

Not Your Daughter’s Jeans: What women want

  • Regional Highlights

Eastern Europe coming back cautiously

  • Regional Highlights

Russian denim market almost doubles in size

  • Regional Highlights

North America rises from economic gloom

  • Regional Highlights

The US leaves Canada standing

  • Regional Highlights

Asia Pacific : A denim clad dragon on the march

  • Regional Highlights

China wears the economy trousers…

  • Regional Highlights

....But premium brands lead the ranking

  • Regional Highlights

Case study: Denizen by Levi Strauss

  • Regional Highlights

Denizen: T he shape of things to come (1)?

  • Regional Highlights

Denizen: The shape of things to come (2)?

  • Regional Highlights

India’s cultural sensitivity shapes the market

  • Regional Highlights

The development of large Indian agglomerations

  • Regional Highlights

Latin America led by Brazil

  • Regional Highlights

The rise in working women

  • Regional Highlights

Women’s jeans outsell men’s

  • Regional Highlights

Middle East and Africa: Potential still to come

  • Regional Highlights

Middle East: An age of opportunity

  • Regional Highlights

Middle East: Retail market dynamics and future prospects

  • Regional Highlights

Price Platform Analysis

The world prefers economy jeans

  • Price Platform Analysis

Not all economy jeans are the same

  • Price Platform Analysis

Developed regions carry the highest unit price in economy jeans

  • Price Platform Analysis

Western Europe leads the way in super premium

  • Price Platform Analysis

India is the most dynamic luxury goods market

  • Price Platform Analysis

Competitive Overview

Levi’s facing increasingly tougher competition

  • Competitive Overview

VF Corp diversifies

  • Competitive Overview

The power of Diesel

  • Competitive Overview

North America leads the way for private label sales

  • Competitive Overview

Channel Analysis

Grocery continues to steal share

  • Channel Analysis

Jeans online small but rising fast

  • Channel Analysis

Prospects

Global jeans growth set to continue

  • Prospects

The bulk of volume growth will come from Asia Pacific

  • Prospects

Eastern Europe and Latin America offer hope for value growth

  • Prospects

Who will be wearing more jeans?

  • Prospects

Price of jeans to decline despite fluctuating cotton prices

  • Prospects

Report Definitions

Definitions

  • Report Definitions

Samples

Global-Denim-Trends-Will-the-Growth-Fade-Away.jpg

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