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Global Briefing

Global Functional Drinks Opportunities

Feb 2010

Price: US$2,000

About this Report

About this Report

Of all soft drinks categories, functional drinks experienced the most dynamic global growth over the past few years. However, functional drinks is reaching maturity in many countries. Historically, the US accounted for some 60% of global growth. Where will growth come from in the future? This report aims to identify the countries and brands in functional drinks that offer the greatest growth opportunities, focusing particularly on per capita volume terms rather than absolute volume growth.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Objectives

Global Functional Drinks Market Status

Global Soft Drinks Segment Size and Growth

Sports Drinks Maturity Driven by the US

Functional Bottled Water/Energy Drinks – Dynamic Growth

Global Soft Drinks Companies Regional Strengths

Global Sports Drinks Opportunity Markets

Comparison of Regional Volume and Population

Major Players in Sports Drinks: Part 1

Major Players in Sports Drinks: Part 2

PepsiCo Global Sports Drinks Share Double Coca-Cola Share

Category Development Index Aids Opportunity Assessment

Focusing on Higher CDI Regions

Identifying Sports Drinks Opportunity Markets

Half of Global Opportunity Markets Are in Western Europe

Developing Sports Drinks Opportunities

SWOT Analysis of Isolated Opportunity Markets

Developing Limited Opportunities in Sports Drinks

Indonesian Opportunity for Pocari Sweat

Thai Opportunity Is With Local Brand

Sports Drinks Is Dynamic Category in Peru

Gatorade to Drive Category Growth in Ecuador

Focus on Sports Drinks West European Strategic Opportunities

Western Europe Opportunity Summary

Coca-Cola's Two Brands in Western Europe

Coca-Cola Has Good Opportunity in Spain

Looking More Closely at Price in Spain

Lucozade Has Large and Stable Share in Ireland

Coca-Cola's Potential Two-tier Price Strategy for Ireland

Gatorade Is Leading Brand in Italy

Looking More Closely at Price in Italy

Aquarius Now Leading Brand in the Netherlands

Looking More Closely at Price in the Netherlands

Lucozade Is the Dominant Brand in the UK

Looking More Closely at Price in the UK

Aquarius Leads in Belgium and Followed by Private Label

Western European Summary

Coca-Cola SWOT Analysis and Unique Opportunity

Global Energy Drinks Opportunity Markets

Major Players in Energy Drinks

Energy Drinks Situation Summary

Energy Drinks Situation Different from Sports Drinks

Global Distribution of Energy Drinks

Regional CDI and Growth

North American Situation

Focusing on Highly Developed Regions

Regional Situation Assessment

Developing Energy Drinks Opportunities

Broad-based Global Opportunity in Energy Drinks

Summarising the Energy Drinks Opportunity

Potential Coca-Cola Strategy in Europe

SWOT of Suntory's Situation With V for Europe

Western Europe Competitive Situation

Red Bull Could Face Challenges in the Future

Focus on Energy Drinks East European Strategic Opportunities

Eastern Europe Situation Summary

Poland Has Dynamic Energy Drinks Category

Both Positioning and Price Appear Important in Poland …

… Leading to the Growth Strategy for Eastern Europe

Global Functional Waters Opportunities

Major Players in Functional Bottled Water

Global Functional Bottled Water Leading Brands

Functional Bottled Water Global Distribution

Poised for Growth or Passing Fad?

Identifying Distribution Opportunities

Summarising the Functional Bottled Water Opportunity

Overall Functional Drinks Conclusions

Report Definitions

Functional Bottled Water – Definition

Category Development Index (CDI)

Samples

Global Functional Drinks Opportunities.jpg

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