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Global Briefing

Global Hot Drinks Corporate Strategy: A Static Market Driven by Tactical Growth Strategies

Mar 2010

Price: US$2,000

About this Report

About this Report

Major hot drinks players have mostly focused on tactical growth strategies and geographical expansion. A lack of major M&A activity across tea and coffee categories has led to stasis in the global landscape. Aggressive acquisitions may be required if major players wish to increase their market shares in the overall hot drinks market.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Scope

Scope

Key Findings

Key Findings: Driving Growth through Tactical Initiatives

Responses to Economic Crisis

Global Economic Crisis

Major Coffee Companies Affected by Economic Slowdown

Unilever Perseveres with Innovation Despite Recession

Tata Tea Boosted by Widening Geographies and Products

Foodservice Sales of Coffee Underperforming in the US

Responses to The Global Economic Slowdown

Price War in the Recession-hit US Foodservice Coffee Market

Case Study: Starbucks Adopts New Pricing Strategy

Case Study: Starbucks Adopts New Pricing Strategy (2)

Competitive Landscape: A Static Scene

Bird’s View of Global Hot Drinks Competitive Landscape

Global Hot Drinks Competitive Landscape 2005 vs 2009

Ranking of Top 10 Coffee Players by RSP 2005-2009

Ranking of Top 10 Tea Players by RSP 2005-2009

The Weight of Hot Drinks in the Retail Basket – Nestlé

The Weight of Hot Drinks in the Retail Basket – Kraft

The Weight of Hot Drinks in the Retail Basket – Unilever

Mergers and Acquisitions and Important Strategic Alliances

Summary of M&A Activities

Major M&A Activities 2008-2009 Part 1

Major M&A Activities 2007-2009 Part 2

Major M&A Activities 2008-2009 Part 3

Key M&A Strategic Objectives

Hot Drinks Deserves Growing Attention

Important Strategic Alliances and Partnerships

Key Long-term Growth Strategies

Summary of Key Long-term Growth Strategies

Diversification: From Black to Green

Diversification: From Standard Coffee to Premium Service

Diversification: Varying Strategies in Marketing Brands

Diversification: Broadening the Beverage Horizon

Identifying Geographic White Space or Weak Spots – Tea

Identifying Geographic White Space or Weak Spots – Coffee

Geographic Expansion: Coffee Players Court Tea Drinkers

Geographic Expansion: Tea Makers Flirt With Coffee Lovers

BRICs’ Hot Drinks Growth Potential 2009-2014

Distribution Key to Hot Drinks Growth in India Part 1

Distribution Key to Hot Drinks Growth in India Part 2

Major Hot Drinks Companies by Retail Value Sales in India

Geographic Expansion: Lavazza on Internationalisation Road

Ethical Consumption: Major Programmes and Organisations

Ethical Consumption: The UK Case Study

Future Development and Recommendations

Possible Movements of Key Coffee Players for Next Five Years

Possible Movements of Key Tea Players for Next Five Years

Summary of Predictions and Recommendations

Samples

HD Strategy - Static Market Tactical Growth.jpg

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