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Global Briefing

Global Hotels: Value Creation Strategies

Oct 2012

Price: US$2,000

About this Report

About this Report

Despite seeing a slowdown in developed markets, the return of business tourism has helped keeping investments from leading chains like Marriott at home markets. This does not mean, however, that hotels are overlooking opportunities surfacing in emerging markets like Asia Pacific. Strategies adopted by leading hotel chains aimed at leveraging investments to create a strong base for future growth are highlighted in this report.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key finding

Competitive Landscape

Marriott on top of the world

Recovery in developed markets boosts companies' sales

Hilton is the number one brand worldwide

Chinese hotels growing at full speed

Value sales performance for Chinese hotels

Pipeline Development

IHG has the largest number of hotel rooms in the global pipeline

North America still attractive for focused service brands

Accor strengthens its leadership in Europe

Starwood eyes emerging markets

Case Study: Starwood in China

Starwood to double its footprint in China by 2016

Starwood’s Chinese pipeline at a glance

Case Study: Hyatt

Hyatt ramps up expansion plans in Latin America

Hyatt has 14 hotels in the pipeline for Latin America

Case Study: Accor

Accor acquires the South American portfolio of Grupo Posadas

Building Loyalty

More than 30% of hotel bookings are made by loyal guests

Priority Club Rewards is the largest loyalty programme

Loyalty programmes at a glance

Loyalty programme points

Loyalty programme points

Loyalty programme points

Hotels offer more choices to earn and redeem points

Reaching Global Guests

Online booking has become crucial to the hotel business

Revenues generated by distribution channel % share

Companies band together to launch Roomkey.com

Mobiles and hotels merging together

Social media turns into a versatile tool for hotels to reach guests

Social media strategies

Marriott adds on new social media elements

Appendix: Brand Positioning

Brand positioning: Luxury, upper upscale and upscale

Brand positioning: Midscale and economy

Brand positioning: Extended stay

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