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Strategy Briefing

Global Market for Food Intolerance Products: At War With Our Food

Apr 2009

Price: US$2,600

About this Report

About this Report

This special strategic report on food intolerance highlights the trends, the drivers behind them, focusing on major national markets, the sectors and what the future holds. There are currently over 300 million people managing special diets worldwide; the number is rising each year. Increased diagnosis has given rise to a new and growing market for food intolerance or "free from" products, as well as stricter labelling and a greater awareness of the content and origin of packaged foods.

What this report includes

  • Top-level strategic analysis of how major consumer trends will influence global markets
  • Consumer insight
  • Impact across all relevant consumer markets
  • Unique graphics and case studies
  • Key market snapshots
  • Accompanying presentation to synthesise main findings
     

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Delivery format

PDF/Word
Downloadable from MyPages

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

Demand Factors

  • Summary 1 Drivers and Constraints in the Food Intolerance Products Market 2008

Consumer Market Trends

  • Chart 1 Top 10 Markets for Food Intolerance Products

Outlook

  • Chart 2 Forecast Growth of Food Intolerance Products by Sector 2008-2013

INTRODUCTION

Overview

Definitions

Lactose-free food

Gluten-free food

Diabetic food

DRIVERS

Higher Incidence of Food Allergies

Pollutants to blame?

Allergies lasting longer

Knowledge of allergies is improving

Mass hysteria over nuts

Increased Diagnosis of Intolerances

Vagueness of symptoms makes diagnosis difficult

Food intolerance testing becomes big business

Food intolerance is often genetic

Trends in Gluten Intolerance

Coeliac disease

The development of gluten-free products

Trends in Lactose Intolerance

Hypolactasia

Prevalence varies according to region

The development of lactose-free products

The Rise of Diabetes

Types of diabetes

Higher obesity levels contribute to problem

  • Table 1 National Obesity Rates in Selected Countries 2002-2007

Dietary requirements for diabetics

Growing Health Consciousness

Healthy eating trend encourages free-from consumption ...

... as well as of better-for-you products in general

Media plays its part

Labelling Regulations

No global standards for allergen labelling

FALCA

EU labelling requirements

International gluten-free standards

US introduces new gluten-free definition

Companies introduce their own standards

Australia adopts lowest denominator for gluten

Diabetic food labelling

Technological Development

Research continues into gluten substitutes

Lactose-free developments

The Importance of the Internet

On-line help for intolerance sufferers

Internet usage becomes more international

  • Table 2 Number of Internet Users by Country 2003/2008

MARKET TRENDS

Global Market

Birth of an industry

Market boosted by non food-intolerant consumers

Women are core consumers

High prices and restricted distribution hamper growth

Gluten-free and diabetic foods are most dynamic

  • Table 3 Global Sales of Food Intolerance Products by Sector 2003/2008

US remains by far the most developed market

Mexican market soars on the back of increased lactose intolerance

  • Table 4 Global Sales of Food Intolerance Products by Market 2003/2008

Lactose-free Products

Dairy products lead the way

Lactose-free ice cream yet to develop

  • Table 5 Global Sales of Lactose-free Products by Sector 2003/2008

US dominates market, but Mexico shows highest growth

Swedish market boosted by new product development

Sales still negligible in China

  • Table 6 Global Sales of Lactose-free Products by Market 2003/2008

Gluten-free Products

Bakery products dominate gluten-free sector

Gluten-free beers reach mainstream

  • Table 7 Global Sales of Gluten-free Products by Sector 2003/2008

US extends lead over Italy

Germany and the UK also see strong growth

  • Table 8 Global Sales of Gluten-free Products by Market 2003/2008

Diabetic Products

  • Table 9 Global Sales of Diabetic Foods by Sector 2003/2008

Russia leads the way

UK market hampered by Diabetes UK advice

  • Table 10 Global Sales of Diabetic Foods by Market 2003/2008

New Product Development

Arla at forefront of lactose-free development

Competition from soy-based innovations

General Mills launches gluten-free cereal brand

  • Summary 2 New Product Launches in the Food Intolerance Market 2007-2009

RETAIL DISTRIBUTION

Increased Distribution Through Supermarkets/Hypermarkets

UK supermarkets dominate free-from sales

Health food chains remain strong in US

Supermarkets in Russia see rapid growth

  • Table 11 Supermarket/Hypermarket Share of Food Intolerance Product Sales 2003/2008

Growth of Non-store Sales

Internet offers convenience and lower prices

Peapod filters by dietary needs

Free-from vending emerges in Italy

MARKET SNAPSHOTS

Finland

History of food intolerance

Valio pioneers lactose-free technology

Gluten-free market less developed

  • Table 12 Finland: Sales of Food Intolerance Products by Sector 2003/2008

France

Food intolerance largely unacknowledged

Gluten-free leads the way

Specialist shops and pharmacies dominate sales

  • Table 13 France: Sales of Food Intolerance Products by Sector 2003/2008

Germany

Awareness of food intolerances still low

Lactose-free competes with soy

Gluten-free benefits from wider product range

Diabetic products face competition from "Diät" segment

Fragmented market

  • Table 14 Germany: Sales of Food Intolerance Products by Sector 2003/2008

Italy

Growth held back by limited distribution ...

... but number of gluten-free products rises sharply

Home to Dr Schär

  • Table 15 Italy: Sales of Food Intolerance Products by Sector 2003/2008

Russia

Russia leads diabetic food sector

Gluten and lactose-free products still in infancy

Supermarkets drive growth

  • Table 16 Russia: Sales of Food Intolerance Products by Sector 2003/2008

UK

Media creates interest

Gluten-free enjoys dynamic growth

Supermarkets at forefront of innovation

  • Table 17 UK: Sales of Food Intolerance Products by Sector 2003/2008

US

Dairy-free dominates US intolerance market

But growth fuelled by gluten-free and diabetic foods

Is the party over for diabetic confectionery?

General Mills challenges specialists

  • Table 18 US: Sales of Food Intolerance Products by Sector 2003/2008

FUTURE OUTLOOK

Trends to Watch

Free-from sector destined for bright future

Increased diagnosis will sustain growth

A loyal consumer base

Innovation will be key

Mainstream food companies to enter the market

Lower prices will boost market

Distribution to become more widespread

More market regulations needed

Opportunities in the consumer foodservice sector

Forecasts

Market to defy recession

Lactose-free sector may enter period of maturity

Gluten-free offers best potential for growth

  • Table 19 Forecast Sales of Food Intolerance Products by Sector 2008/2013

US market slows, but demand still strong in Mexico

China offers long-term potential

  • Table 20 Forecast Sales of Food Intolerance Products by Country 2008/2013

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