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Global Briefing

Global OTC Healthcare: Adding Value in a Cold Economic Climate

May 2009

Price: US$2,000

About this Report

About this Report


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Overview

OTC Healthcare: Trends in New Product Development

Definitions

Key Findings

Top Four Trends in OTC Healthcare

Segmentation

Sophisticated Segmentation Bolsters Value Sales

Case Study: Age Segmentation Revives Ear Care in Japan

Largest Opportunity for Segmentation-driven Innovation

Pre-natal – New Level of Sophistication in Multivitamins

Beauty Products Growing in Dietary Supplements

Migraine-specific Products Prove Popular in Israel

Segmentation as Way of Fighting Commoditisation

Prospects for Segmentation-driven Innovations

Delivery Formats

Delivery Formats Offers Convenience and Safety

Developments in Analgesics

Spray-on Analgesics Receive Notable Boost

Spays Move into Multivitamins to Offer Bioavailability

New Formats Lift Sales in Laxatives But Not in Antacids

Sprays Offer a Doze of Novelty in Laxatives

Gum Format Migrates to Antacids in Mexico

Chews Jazz Up Antacid Delivery Format

Confectionery Format in the Medicinal Market

Medicated Confectionery With Functional Gum Features

Non-medicated Alternatives Drive Paediatric Market

Acne Treatments Welcome New Delivery Formats

Brush Applications Offer Targeted Treatment

Targeted Application Revolutionise Adult Mouth Care

Clear Transdermal Patches Top Innovation in the Market

Clear Patches Give Consumers a Discreet Alternative

Formats Improve Convenience, Safety, Hygiene and More

Delivery Formats Offer Convenience and More Options

Combination Products

Influx of Combination Products Bolsters Value Sales

Analysis of Cough, Cold and Allergy Remedies

Bayer Gives Aspirin a Make-over

Combinations Offer Premium Positioning

UK Tries Two Tablets in One Pack

Day & Night Segmentation in CCA

Child-specific Products Gain Ground in More Markets

5-in-1 in Child-specific Products

Does One Size Fit All?

Stronger Ingredients

Stronger-strength Ingredients Drive Growth

Escalating Obesity Rates Drive Switching Activity

Revolutionary Solutions in Slimming

Global Topical Antifungals Market Sees Growth

Single Application Zaps Athlete’s Foot Problems

New Antifungal Treatment on the Market

Stronger Ingredients Drive Demand but Fuel Concerns

Global Outlook

Formats and Segmentation Most Durable Trends

Innovation Key in a Difficult Economic Environment

Samples

OTC - Adding Value in a Cold Economic Climate.jpg

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