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Global Briefing

Global OTC Healthcare: Segmentation and Positioning Create Opportunities in Dietary Supplements

Jul 2009

Price: US$2,000

About this Report

About this Report

Product segmentation and positioning are becoming increasingly important in stimulating sales across the board, from vitamins and dietary supplements to fortified and functional products. What will be the next major success story and will anything be able to rival the achievement of probiotics? Are vitamin D and ginkgo biloba the two categories to watch, or perhaps even vitamin K or even egg shell membrane?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

 

Why buy this report

 

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Objectives and Parameters

Objectives

Key Findings

Definitions and Abbreviations

Report Coverage

The Market in Context

The US$569 Billion Global Health & Wellness Market

Functional Products More Dynamic than VDS

VDS Penetration: Global per Capita Spend, 2008

USA and Japan Account for 49% of Global VDS Sales

Best Performers

Success Stories in Vitamins and Dietary Supplements

Global Sales of VDS in 2008

Vitamin D: Global Performance

Vitamin D Still Limited in Food Products

Sunny Forecast for Vitamin D

Gingko Biloba – Fastest Growing Herbal Supplement

Gingko Biloba – Food for Thought

Probiotics – A Success Story of Supplementation

Probiotics at Home in Food and Drink Products

What’s Next for Probiotics

Top Sellers

Vitamins and Dietary Supplements’ Cash Cows

Regional Diversity of Vitamins

Multivitamins: Opportunities and Challenges

Combinations Most Dynamic

Tradition and Innovation

Product Positioning

Key Positioning Trends

Positioning Increasingly Important

Ischaemic Heart Disease – Major Cause of Death

Hearth Health: Fish Oil Supplements

Fish Oils Popular Choice in Food and Drink Products

Recent Developments in Beauty Supplements

Beauty Goes Beyond Topical Skin Care

‘Beauty from Within’ in Food and Drink products

Organic VDS Still Niche

Egg Shell Membrane – Sustainability and More

Vitamin K

Prospects

Impact of the Global Credit Crisis

Combinations and Child-Specific the most Dynamic

Asia Pacific Offers Best Opportunities

Development of VDS in the Future

Samples

OTC Segmentation  Positioning in Supplements.jpg

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