Global Briefing

Global Packaged Food: Driving Confectionery Retail Values in an Uncertain Economic Climate

Price: US$2,000

About this Report

Have consumers lost their sweet tooth in the global economic downturn? While global confectionery retail volumes stagnated in 2009, retail value continued to grow. Many consumers put quality ahead of quantity, as they look to maximise indulgence. This not only enables them to manage tighter household budgets but also expanding waistlines. There is a significant potential for healthy confectionery, providing more opportunities for savvy manufacturers to boost margins.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents

Definitions and Objectives


Product Definitions

Objectives of Global Briefing

Global Performance

Key Findings

Recession Slows Global Demand for Confectionery in 2009

Consumers Still Want Indulgence Despite Economic Downturn

Further Merging of Health and Wellness with Confectionery

Category Analysis

Chocolate Remains Most Important Confectionery Sector…

…But Gum Retail Value Growth Proves Most Dynamic

Regional Analysis

Chocolate Consumption Indicates Market Development Levels

Developing Regions Continue to Surge Ahead in 2009

Shrinking Pack Sizes to Sustain Retail Value Gains

Rising Prices, Food Inflation “Drive” Eastern European Sales

Country Case Study: Germans Still Plump for Premium

Country Case Study: China not Losing it’s Sweet Tooth

Country Case Study: Smaller Packaging Appeals to Brazilians

Competitive Landscape

Slowly Consolidating Global Competitive Landscape in 2008

Immediate Impact of Mars’ Acquisition of Wrigley

Nestlé Benefits from Solid KitKat Performance

Ülker and Lotte Focus on Acquiring Premium Players

Is a Premium-Oriented Strategy a Recipe for Success?

Is Cadbury Ripe for the Picking?

Alternatives to Acquisition in a More Consolidated Landscape

Confectionery Competitive Landscape Summary 2008-2009

Channel Analysis

Supermarket and Hypermarkets Dominate Global Sales

Discounters and Small Grocery Retailers Gain Slightly

Other Grocery Suffers but Non-Grocery Retailers Moving In

Private Label Remains Small Despite Discounters’ Expansion

Key Trends and Developments

Health Awareness and Indulgence Underpin Sales Growth

Numerous Precedents for “Alternative” Health Claims

Inspiration and Lessons from Consumer Healthcare

Digestive Remedies Further Tap into Confectionery Formats

Wrigley’s Airwaves Challenges Cadbury’s Halls in Romania

Increasing Interest for Organic and Fair Trade Confectionery

Using Product Size to Persuade Consumers to Eat More

Fighting Private Label Through Quality and Sharing

New Product Developments

Premium Consumers are Primary Target of Innovation

New Product Launch: Smint Crystal in Germany

New Product Launch: Crystal Light Energy in US

New Product Launch: Skinny Candy in United Kingdom

New Product Launch: KitKat Sweet Potato Flavour in Japan

New Product Launch: Wrigley’s 5 Gum in Germany and UK

New Product Launch: FreeGum Splash in Morocco

Global Prospects and Opportunities

Quantifying the Impact of the Global Economic Crisis

Confectionery Volumes to Lag Behind Previous Estimates

Premium Chocolate and Functional Gum Will Drive Growth

More Consumers will be Chewing Gum Worldwide

Emerging Regions Still Expected to Perform Best

Asia Pacific and Eastern Europe Will Narrow Value Gap

Innovation, Regional Expansion and Consumer Education

Market Opportunities for Chocolate Confectionery

Market Opportunities for Sugar Confectionery

Market Opportunities for Gum

Country Case Study: US Market for Chewing Gum

Country Case Study: Indian Market for Chocolate

Country Case Study: Russian Market for Sugar Confectionery

Final Conclusions: Market Opportunities in Confectionery


Packaged Food - Confectionery Retail Values.jpg


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