Global Packaged Food: Impact of Past Economic Downturns on Impulse and Indulgence Food

Definitions

Definitions

Objectives and Parameters

Objectives for Global Briefing

Key Findings

Historical Lessons

Economic Crises of the Last Two Decades

Latin American Crisis

Latin American Crisis: 1998-1999

Latin American Economies in Crisis 1998-1999

Impact of the Latin American Crisis

Argentine Crisis: 2001-2002

Venezuelan Crisis: 2002-2003

Latin American Crisis: 1998-1999

Case Study: Chilean Impulse and Indulgence Food 1998-1999

Company Case Study: Low-price Strategy Aids Chile’s Carozzi

Case Study: Colombian Impact 1998-1999

Case Study: Argentine Impact 2001-2002

Company Case Study: PepsiCo Continues Innovation

Case Study: Venezuelan Impact 2002-2003

Company Case Study: Nestlé Avoids Venezuelan Downturn

Latin American Crises: Brand Winners

Latin American Crises: Winning Brand Strategies

Latin American Crises: Road to Recovery (2003-2005)

Economic Recovery Helps Premium Products To Bounce Back

Confident Mood Restores Snacking Culture Across Region

Road to Recovery Case Study: Argentina 2003-2005

Road to Recovery Case Study: Venezuela 2004-2006

Latin American Crises: Key Conclusions

Leverage External Factors and Maintain Flexibility

Latin American Crises: Product Niches Can Remain Viable

Western European Slowdown

Western European Slowdown: 2001-2002

Western European Economies in Slowdown 2001-2002

Impact of the Western European Slowdown 2001-2002

Slowdown in Western Europe: 2001-2003

Western European Slowdown: Road to Recovery (2004-2005)

Confectionery Resilient but Bad Weather Hurts Ice Cream

Western European Recovery: Biscuits and Nuts Bounce Back

Western European Slowdown: Brand Winners

Western European Slowdown: Winning Brand Strategies

Western European Slowdown: Key Conclusions

Case Study: Germany

Case Study: Ice Cream Proves Resilient in Germany

Company Case Study: Bahlsen Streamlines Biscuits Business

Road to Recovery: Germany Bounces Back…

Road to Recovery: …But Bad Weather Hurts Ice Cream

Case Study: Italy

Case Study: Italian Market Performance

Company Case Study: Italy

Case Study: France

Road to Recovery Case Study: France

Company Case Study: General Mills Seizes Opportunity

US Economic Slowdown

US Economic Slowdown: 2001

US 2001 Economic Slowdown Affected Economies

Impact of the US Slowdown 2001

Slowdown in North America: 2001-2003

North American Slowdown: Road to Recovery (2004-2005)

Premiumisation and Health & Wellness Bolster Recovery

North American Slowdown: Brand Winners

North American Slowdown: Winning Brand Strategies

North American Slowdown: Lessons from Winning Strategies

North American Slowdown: Key Conclusions During Slowdown

North American Slowdown: Key Conclusions During Recovery

Case Study: USA

Case Study: US Biscuits Contract, Snack Bars Still Strong

Case Study: Stressed US Consumers versus Public Health

Company Case Study: Lindt Seizes Opportunity in the US

Case Study: US Biscuits Suffer Despite Economic Recovery

Company Case Study: Pepperidge Farm Revival

Case Study: Canada

Case Study: Snacking in Canada Continues Unabated

Company Case Study: Product Innovation Boosts Kraft Canada

Canada versus USA: Similar Worries, Different Response

Conclusions

Impact of Global Economic Downturn

Past Crises: Key Historical Lessons Worldwide

Past Crises: Historical Lessons Winners and Losers

Global Winning Categories: Impulse & Indulgence Food

Global Winning Categories: Lessons to be Learnt

Global Losing Categories: Impulse & Indulgence Food

Global Losing Categories: Lessons to be Learnt

Final Conclusions: Impulse & Indulgence Food