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Global Briefing

Global Performance and Prospects for Beer

Jul 2011

Price: US$2,000

About this Report

About this Report

In 2010, beer sales picked up again after a slump in 2009, with China’s share growing. Emerging markets, such as Brazil, India and Vietnam, are also gaining share, as the traditional beer consuming nations in Western markets become more mature. In this latest global briefing, Euromonitor International analyses the state of the global beer market, looking at categories, regions, companies, channels, key trends and opportunities impacting beer today and in the future.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key findings

Global Picture

Beer sales pick up in 2010 after the slowdown in 2009

China impacts global beer volumes

Category Analysis

Lager dominates the beer category

Domestic lager most popular globally

Standard lager dominates in all regions except Asia-Pacific

Polarisation apparent in lager

Polarisation: Economising in the age of austerity

Non-alcoholic beer popular in the Middle East

Stricter drink-driving law aids low-alcohol beer

The health issue: Low calorie and low carbohydrate content

Sweeter and milder tastes benefit dark beers

Stout a Nigerian Staple

Regional Analysis

Asia-Pacific and Western Europe dominate

Emerging markets are most dynamic, as mature stall

Top 10 markets determine global beer market

Channel Analysis

On-trade outperforms off-trade in 2010

On-vs Off-trade performance by country in 2010

Internet retailing the most dynamic channel

Competitive Environment

One clear leader in a concentrated beer market

Chinese brand leads the pack

Heineken vs China Resources' global presence in 2010

How does Heineken do it?

Potential for global brewers in cider/perry

Opportunities for brewers: diversification is essential

Prospects

Beer volumes to increase over the forecast period

Non-alcoholic beer continues to be most dynamic

Emerging markets set to remain most dynamic

Growth Opportunities outside of China

Brazil beer sales driven by premiumisation

Advancing middle classes key for growth in Brazil

Opportunities in India for international brands and categories

Vietnam: Beer sales benefit from westernisation trend

Vietnam’s changing regulatory environment offers

Iran the most dynamic beer market in terms of growth

Nigeria – dark beer and stout most dynamic

Summary: Key future trends for brewers and beer

Report Definitions

Definitions I

Definitions II

Samples

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