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Global Briefing

Global Performance and Prospects for Beer

Jul 2011

Price: US$2,000

About this Report

About this Report

In 2010, beer sales picked up again after a slump in 2009, with China’s share growing. Emerging markets, such as Brazil, India and Vietnam, are also gaining share, as the traditional beer consuming nations in Western markets become more mature. In this latest global briefing, Euromonitor International analyses the state of the global beer market, looking at categories, regions, companies, channels, key trends and opportunities impacting beer today and in the future.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives

  • Introduction

Key findings

  • Introduction

Global Picture

Beer sales pick up in 2010 after the slowdown in 2009

  • Global Picture

China impacts global beer volumes

  • Global Picture

Category Analysis

Lager dominates the beer category

  • Category Analysis

Domestic lager most popular globally

  • Category Analysis

Standard lager dominates in all regions except Asia-Pacific

  • Category Analysis

Polarisation apparent in lager

  • Category Analysis

Polarisation: Economising in the age of austerity

  • Category Analysis

Non-alcoholic beer popular in the Middle East

  • Category Analysis

Stricter drink-driving law aids low-alcohol beer

  • Category Analysis

The health issue: Low calorie and low carbohydrate content

  • Category Analysis

Sweeter and milder tastes benefit dark beers

  • Category Analysis

Stout a Nigerian Staple

  • Category Analysis

Regional Analysis

Asia-Pacific and Western Europe dominate

  • Regional Analysis

Emerging markets are most dynamic, as mature stall

  • Regional Analysis

Top 10 markets determine global beer market

  • Regional Analysis

Channel Analysis

On-trade outperforms off-trade in 2010

  • Channel Analysis

On-vs Off-trade performance by country in 2010

  • Channel Analysis

Internet retailing the most dynamic channel

  • Channel Analysis

Competitive Environment

One clear leader in a concentrated beer market

  • Competitive Environment

Chinese brand leads the pack

  • Competitive Environment

Heineken vs China Resources' global presence in 2010

  • Competitive Environment

How does Heineken do it?

  • Competitive Environment

Potential for global brewers in cider/perry

  • Competitive Environment

Opportunities for brewers: diversification is essential

  • Competitive Environment

Prospects

Beer volumes to increase over the forecast period

  • Prospects

Non-alcoholic beer continues to be most dynamic

  • Prospects

Emerging markets set to remain most dynamic

  • Prospects

Growth Opportunities outside of China

  • Prospects

Brazil beer sales driven by premiumisation

  • Prospects

Advancing middle classes key for growth in Brazil

  • Prospects

Opportunities in India for international brands and categories

  • Prospects

Vietnam: Beer sales benefit from westernisation trend

  • Prospects

Vietnam’s changing regulatory environment offers

  • Prospects

Iran the most dynamic beer market in terms of growth

  • Prospects

Nigeria – dark beer and stout most dynamic

  • Prospects

Summary: Key future trends for brewers and beer

  • Prospects

Report Definitions

Definitions I

  • Report Definitions

Definitions II

  • Report Definitions

Samples

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