You are here: HomeSolutionsIndustriesConsumer Appliances
print my pages

Global Briefing

Global Small Appliances: Industry Overview and Future Hot Spots

Mar 2012

Price: US$2,000

About this Report

About this Report

Economic volatility is tempering growth in small appliances globally as recovery is shaky and the threat of deterioration clings. However, opportunities for growth still exist. Emerging markets will continue to drive growth as higher incomes change the perception of “essential” in certain categories, while the sheer size of key developed markets means growth in absolute terms. Unit price erosion will continue however, and innovation will have to drive value growth.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Small appliances global overview: Twin decks

Key findings

Mapping growth in 2011

Small Appliances and the External Environment

Economic uncertainty is expected to continue

Slowdown in small appliances anticipated after quick pick-up

Emerging versus Developed Markets

Emerging markets will continue to drive growth

Developed markets still hold potential in absolute terms

Small appliances performance minus BRICs

Developed versus emerging markets: The gap closes in

Developed markets: Growth returns but unit price erosion continues

Developed markets performance

Good growth prospects in emerging markets

Emerging markets performance

Regional Spotlight: Future Market and Category Opportunities

Regional volume and value performance in small appliances

Asia Pacific will continue to dominate growth

Indonesia will be the raising star in Asia Pacific

Locals dominate the competitive environment in Indonesia

The Southern Cone will offer better opportunities in Latin America

Coffee machines drive up growth in Latin America

Economic policies are causing uncertainty in some markets

UEA offers dynamic growth opportunities in Middle East and Africa

Irons, the star category in Middle East and Africa

Eastern Europe slowly returns to growth

Hot summers and better consumer confidence boost air treatment

Russians return to pre-crisis spending habits (1)

Russians return to pre-crisis spending habits (2)

Turkey will be the key driver of growth in Western Europe

Delayed purchases will boost air treatment in Western Europe

Sluggish performance will continue in North America

Coffee pod machines are the star category in Canada

Unit price erosion will continue to be a reality in Australia

Growing interest in cooking will spur growth in food preparation

Competitive Environment

Top six small appliances companies in 2011

Competitive positioning in small appliances

Dynamic M&A scenario in small appliances

Case study: Koninklijke Philips Electronics NV

Koninklijke Philips Electronics’ global coverage and performance

Philips strengthens inorganically in emerging markets

Case study: Groupe SEB

Groupe SEB global coverage and performance

Expanding geographical footprint helped SEB to outperform market

Case study: Procter & Gamble

Procter & Gamble global coverage and performance

P&G’s recovery is sluggish due to over-reliance on mature markets

Case study: GD Midea

GD Midea global coverage and performance

Midea expands beyond its borders through joint venture

Case study: Spectrum Brands Holdings Inc

Spectrum Brands’ global coverage and performance

Lukewarm performance from Spectrum after the merger

Wrap Up

Wrap up

my pages

Want to find out more about this report?