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Global Briefing

Global Soft Drinks: Risks and Opportunities in a Tough Operating Environment

Aug 2009

Price: US$2,000

About this Report

About this Report

Following years of strong growth, in the second half of 2008 soft drinks felt the first impact of economic downturn as consumers reversed levels of spending and the soft drinks industry entered potentially its toughest operating environment in recent history. As value-for-money becomes increasingly important for the consumer across the globe, Euromonitor International assesses the state of the industry and revisits its projections for 2009 and 2010


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Objectives and Parameters

Key Findings

Definitions

Quantifying the Impact: 2009-2010 Global Outlook

Global Soft Drinks Performance 2007-2008

Unprecedented Global Financial Crisis Raises Industry Stakes

Asia Pacific Dethrones North America in Soft Drinks in 2008

Developed Markets Continue to Hold Dominant Share of Value

Carbonates Claim 42% of Soft Drinks Spending in 2008

Soft Drinks Growth Driven by Health Trends

High Unit Price Beverages Are Most at Risk in the Downturn

Global Soft Drinks Volume Forecast

Quantifying the Impact of the Global Economic Crisis

Sector Performance 2008 and Beyond

World Consumption of Carbonates Breaks 200bn Litres in 2008

Strong Growth Potential in Asia Pacific

Low Calorie and Flavours Steal Volumes From Regular Cola

Bottled Water Dethrones Carbonates

Challenge of Unlocking New Markets as Demand Tails Off

Flavour and Functionality to Remain Important in Water

Growth Stories in China and Russia Support Juice Deals

Strong Per Capita Growth Potential in the Middle East and Asia

Low Content Juice (up to 24%) - a Strong Investment Bet

Bullish Growth in Energy but Sports Drinks Under Pressure

Functional Drinks Opportunities in Emerging Markets

Increasing Competition in Functional Beverages

Concentrates Chance to Leverage Value-for-Money Attributes

Latin America Dominates but Also Growth Outside the Region

Strategies for Growth in Concentrates

China, the World’s Biggest RTD Tea Market, Continues Boom

Over-dependency on Asian Markets

Carbonated RTD Tea as a Vehicle to Attract New Consumers

Most Affected Subsectors

Least Affected Subsectors

Regional Developments

First-tier Emerging Markets Create Silver Lining to Growth

Emerging Markets: Linchpin of Growth and Opportunity

Industrialised Markets: Sapping of Strength

Functionality and Health Trends Consolidate in Asia Pacific

Asia Pacific: Industry Outlook (1)

Asia Pacific: Industry Outlook (2)

High-volume Subsectors Looked Vulnerable in Australasia

Australasia: Industry Outlook

Premium Performed Well in Eastern Europe in 2008

Eastern Europe: Industry Outlook (1)

Eastern Europe: Industry Outlook (2)

Functionality Raised the Bar in Latin America in 2008

Latin America: Industry Outlook (1)

Latin America: Industry Outlook (2)

Highly Favourable Demographics in Middle East and Africa

Middle East and Africa: Industry Outlook (1)

Middle East and Africa: Industry Outlook (2)

Carbonates Continued to Nose Dive in North America in 2008

North America: Industry Outlook (1)

North America: Industry Outlook (2)

Turkey Shows Western Europe in a More Positive Light in 2008

Western Europe: Industry Outlook

Western Europe: Industry Outlook (2)

Most Affected Countries

Corporate Landscape

Archrivals Coca-Cola and PepsiCo Steer the Big M&A Stories

Red Bull Posting Bullish Value Growth but Feeling the Pressure

The Soft Drinks Billionaires Club

Industry Leaders’ Results 2008 (1)

Industry Leaders’ Results 2008 (2)

Key Crisis Strategies 2008-2009 (1)

Key Crisis Strategies 2008-2009 (2)

Most Affected Companies

Channel Mix

One-stop Shopping Dominant but Traditional Still Valid

Channel Fortunes

Future Scenarios

Safe Havens of Asia Pacific and the Middle East

Youthful Demographics Offer Attractive Investment Returns

Brazil and Turkey are Beacons of Growth for Carbonates

China to Surge Further Ahead in Juice Consumption Ranking

India’s Bottled Water Forecast to Double in Size by 2013

Functional Drinks – the Most Unpredictable of the Industry

Latin America and Asia Pacific to Drive Concentrates Demand

Asia Pacific Will Continue to Dominate RTD Tea Volume

PET Packaging Drives the Mix but Potential for Refillable Glass

Conclusions

Global Economy

Global Economy in 2009 – IMF, July 2008 View

Global Economy in 2009 – IMF, January 2009 View

Global Macroeconomic Picture

Advanced Economies

Emerging Economies

Asia Pacific: Overall Outlook

Australasia: Overall Outlook

Eastern Europe: Overall Outlook

Latin America: Overall Outlook

Middle East & Africa: Overall Outlook

North America: Overall Outlook

Western Europe: Overall Outlook

Methodology of Quantitative Analysis

Projecting the Future: Forecasting & Factor Analysis

Quantifying the Impact of the Crisis: Factor Analysis

Samples

SD Risks in a Tough Operating Environment.jpg

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