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Global Briefing

Global Spirits: Opportunities, Discrepancies and Cautious Optimism

Sep 2010

Price: US$2,000

About this Report

About this Report

While recessionary pressures have impacted the global spirits market, overall volume growth has reaffirmed the market’s momentum. However, the bullish top line figures mask major discrepancies in the respective performances of categories and regions, as established trends have accelerated and newfound drinking habits established. Identifying underlying trends and focusing on key drivers, Euromonitor International deciphers the present and future for the multifaceted spirits market.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key Findings

Global and Regional Performance

Volume Growth Unabated, Value Growth Volatile

Lower End Volumes Versus Higher End Value

Asia Pacific: Bigger, Faster, Stronger

Volume and Value Discrepancies

Top 10 Volume Markets: A Mixed Bag of Performances

2009 Per Capita Spirits Consumption

South Korea: Under Soju’s Heavy Shadow

Greece: Staring into the Abyss

Ukraine: Westernisation Appeal

BRIC Market Comparisons

Brazil and Russia Performance: Cooling their Engines

India and China Wine Performance: Full Speed Ahead

Category Analysis

The Rise of Other Spirits

Other Whisk(e)y: Unfaltering Momentum

Cognac: Mirroring the Fortunes of Premiumisation

Vodka: Hip, Resilient and Looking West

The Polarisation Issue

Competitive Overview

Spirits: Still Plenty of Room for Consolidation

Spirits: Ways to Escape the Slump

International Spirits Companies’ Regional Volume Split

Winners and Losers in the Year of the Great Recession

Private Label: Still Niche But with Huge Potential

Channel Analysis

In is the New Out: The Off-trade’s Ascent

Off-trade Discrepancies

Key Trends and New Product Developments

Spirits: Key Drivers and Trends

Spirits: Deciphering the Trends

Case Study: RTDs/High Strength Premixes

Global Prospects

Post-recessionary Hangover

A Tale of Two Worlds: Mature Versus Emerging Markets

Case Study: Greece Shows How Things Can Change

Spain: How Bad Can It Get?

Premiumisation: Alive and Kicking in China

China: Regional Momentum

Middle East and Africa: Overcoming the Barriers

Markets to Look Out for in the Future

Spirits: Future Market Hotspots

Report Definitions

Definitions

Samples

Spirits-Opportunities, Discrepancies Optimism.jpg

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