41 pages, Sep 2015
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Other tobacco products (OTP), which includes all non-cigarettes products, is growing in Western and Eastern Europe, regions adversely affected by residual financial crisis and where cigarettes taxation is making such products appealing. The same trend is driving sales of pipe tobacco (shisha) in the MEA region, as well as cigarillos in the US and Europe. Cigars (excluding cigarillos) value sales will be led by China by 2017, with the US still the largest volume consumer.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Strong pack price growth contributed to healthy cigarettes value growth in 2014, at its highest rate since 2011. Indeed, excluding China, like-for-like value growth was over 4.8%, double the equivalent rate in 2013 and significantly higher than in 2012. Eastern Europe saw value rise by 13%.
Smoking tobacco value growth was lower in 2014 than in 2013 as the momentum of RYO continued to slow with volumes flat and value growth all but half of that in 2013. Once again, shisha drove pipe tobacco volumes as stronger regulations in key markets failed to curb its popularity.
Although in 2014 the cigars market improved on a 1.5% volume loss the previous year, it remains for the time being dominated by developed, mature markets where regulation and cultural change is shrinking demand. Future growth will be found in emerging markets with burgeoning affluent populations, most notably China and India and GCC states.
The global smokeless tobacco market returned to growth in 2014 as the wider impact of the ongoing prohibition of gutkha in the Indian market moderates. Swedish-style snus and US “dip” are the main drivers and will continue to be so, perceived as they are as a viable alternative to cigarettes.
An evolving challenge to all tobacco categories, vapour products surged in 2014 growing by almost 60% globally to reach a market value of US$6.5 billion. While this is negligible against worldwide tobacco value sales of US$816 billion, future impact could be significant.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.