Sep 2009
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Hit by bans on advertising and rising unit prices, tobacco manufacturers are seeking to add value through the premiumisation of international cigarette brands. This resulted in the development of special tobacco blends, innovative new pack types and revised pack sizes. Premiumisation also took the form of new flavours and filter types such as slim/superslim, carbon and reduced odour filters, as well as cigarette alternatives. This report analyses the evolution and impact of these trends.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.