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Global Briefing

Global Tobacco: New Product Developments – Creativity in Adversity

Sep 2009

Price: US$2,000

About this Report

About this Report

Hit by bans on advertising and rising unit prices, tobacco manufacturers are seeking to add value through the premiumisation of international cigarette brands. This resulted in the development of special tobacco blends, innovative new pack types and revised pack sizes. Premiumisation also took the form of new flavours and filter types such as slim/superslim, carbon and reduced odour filters, as well as cigarette alternatives. This report analyses the evolution and impact of these trends.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction – What is Driving NPD’s

What is Driving NPDs in Tobacco?

How Innovation Responds to Operating Environment

How Innovation ‘Adds Value’ - Filter and Flavour NPDs

Some Notable Successes of New Launches

Premiumisation and NPDs – The Multinationals’ Strategy

Big Brands, ‘Premiumisation’ and NPDs

The Importance of Premiumisation to Major Companies

Philip Morris International – Marlboro NPDs

PMI Indonesia NPD Case Study – Mix 9 and AVolution

British American Tobacco – NPD Innovation

BAT Russia NPD Case Study – the Name is Kent

Japan Tobacco International - NPDs

JTI Case Study – Camel NPDs – Limited Editions

Imperial Tobacco - NPDs

Female Smokers - Slims/Superslims

Female Smoking Populations by Region…

Female Smokers on the Rise – Country Comparison

Superslim Offerings for Female Smokers

Slim/superslims Share of the Global Market

Russia Case Study – Slim/Superslim Supergrowth Market

Russia - Superslim and Aromatic NPDs

USA Case Study – NPDs for Slim Brands in a Mature Market

Menthol Cigarettes and Other Flavours

Menthol and Other Flavourings

Regional Penetration of Menthol Cigarettes & US Law

US Company Case Study - Reynolds Menthol Strategies

International Menthol Brand Development

Japan - Menthol NPD Case Study

Filter Technology - Carbon, Flavour Threads, D-spec

Filter Technology – Flavour Capsules & Flavour Threads

Carbon/Charcoal Filter Development

Carbon/Charcoal Market Size

D-spec – Reduced Odour but not Reduced Risk

Natural, Additive-free Tobacco

Additive-Free and Organic Cigarettes - Background

Natural Tobacco Country Case Studies – USA vs Germany

‘Natural’ additive-free Cigarette Brands of Multinationals

Packaging Innovation

Packaging Innovation in Cigarettes

The Many Uses of Packaging Innovation

Packaging NPDs – Mainly Flip-Top

Pack Size Innovation in Cigarettes

NPDs - Horeca & Travel Retail – the Ultimate Premiumisation

Limited Edition Pack Designs and Promotional Items

Smoking Tobacco NPDs

RYO NPDs in Europe – from ‘stix’ to ‘quickies’ to ‘dosettes’…

Roll-your-own & Make-your-own NPDs

RYO Innovation – Some Examples

Cigar/cigarillo NPDs

Cigar/Cigarillo Innovation

Cigar/Cigarillo NPDs – USA Examples

Cigar/Cigarillo NPDs – Some Other Trends

Smokeless Tobacco NPDs

Smokeless Tobacco Presence Across the World

Smokeless Tobacco NPDs in US – Snus and New Formats

Smokeless Tobacco NPDs in US – Packs and Product Formulae

Smokeless Tobacco Innovation in Sweden – Snus

The e-cigarette – Technology NPDs on the Edge

E-cigarettes and the Law – US Case Study

Future Innovation and NPDs

Factors Driving New Product Development in Cigarettes

Where Are We Going With NPDs in Cigarettes?

Samples

Global Tobacco-NPD–Creativity in Adversity.jpg

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