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Global Briefing

Global Tobacco: The Power of Cigarette Pricing

Mar 2009

Price: US$2,000

About this Report

About this Report


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Cigarette Pricing – An Introduction

Cigarette Pricing – Key Questions

Average Cigarette Prices by Region 2008 (US$ Per 20 Pack)

Cigarette Pack Price Comparison – By Region

Cigarette Pricing – Key Features

The FCTC – Price as a Primary Instrument of Tobacco Control

Tax, Cigarette Prices and the Consumer

Price and Illicit Trade

Pricing Strategies and 'Premiumisation'

How Unit Prices Impact Sales

How Price Drives the World Cigarette Market

Price Band Evolution – World vs China

Price Impact on Sales – The Sectors Compared

Price, Volume and Value vs Price Elasticity in Tobacco

The Context of Cigarette Price Rises in Developed Countries

The Context of Cigarette Price Rises in BRIC Countries

Cigarette Price Growth by Region

Western Europe Cigarette Price Analysis

Western Europe – Country Case Studies

Western Europe – Case Study UK

Eastern Europe Cigarette Price Analysis

Eastern Europe – Country Case Studies

North America Cigarette Price Analysis

North America – Country Case Studies

Latin America Cigarette Price Analysis

Latin America – Marlboro Price Banding in a Global Context

Latin America – Country Case Studies

Asia-Pacific Cigarette Price Analysis

Asia-Pacific – Country Case Studies

Middle East and Africa - Cigarette Price Analysis

Middle East and Africa – Country Case Studies

Australasia – Cigarette Price Analysis

Cigarette Price Band Analysis

Western Europe – Price Analysis and Outlook

Case Study – Pain or Gain in Spain – Price Rise January 2009

Eastern Europe – Price Analysis and Outlook

North America – Price Analysis and Outlook

Latin America – Price Analysis and Outlook

Asia-Pacific – Price Analysis and Outlook

Asia-Pacific and Australasia – Price Analysis and Outlook

Middle East And Africa – Price Analysis and Outlook

Company Pricing Strategies

Pricing and 'Premiumisation'

PMI – GFB Positioning – The Global Price Leader

PMI Global Flagship Brands – Shares and Price Bands 2007

BAT – GFB Positioning vs PMI the Price Leader

BAT Global Flagship Brands – Shares and Price Bands 2007

Japan Tobacco – GFBs and Price Leader Positioning

JTI Global Flagship Brands – Shares and Price Bands 2007

Imperial Tobacco – GFB Positioning

IT Global Flagship Brands – Shares and Price Bands 2007

Pricing Outlook

Is a Price-driven Cigarette Market Sustainable?

Economy Band Scenario or Premium Band Scenario?

Pricing Outlook Scenarios – Three Kinds of Recession

Price and Recession Strategies - Conclusions

Samples

Tobacco - The Power of Cigarette Pricing.jpg

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