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Global Briefing

Global Travel and Tourism: City Briefing – Beijing

Oct 2009

Price: US$2,000

About this Report

About this Report

After the success of the 2008 Olympic Games, Beijing reaped the benefits of improved infrastructure and accommodation standards, gaining a reputation as an exciting, cost-conscious destination. However, the momentum of the Olympics subsided, with hotel rates falling by over 40% and the impact of the H1N1 outbreak and global financial crisis. Developments in transportation will help recovery in the mid-term, however, such as the planned rail link between Shanghai and Beijing.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Executive Summary

Key Findings

The Beijing Brand and Strategic Positioning

Brand Attributes

Branding Dimensions

Strategic Positioning

Key Facts and SWOT Analysis

Key Facts: Beijing

SWOT – Beijing

Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Spending by Source Country

The Olympics Effect

Business and MICE Travel

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Consumer Segmentation and Spending

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Outgoing Segments and Destinations

Outbound Purpose of Visit

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Performance

Competitive Environment

Hotel Strategies

Case Study: Fairmont Beijing

Opportunities and Future Outlook

Transportation

Getting to Beijing

Alternative Means

Infrastructure Developments

Air Sector Performance

Case Study: Air China

Future Outlook

Tourist Attractions and Activities

Tourist Attractions Visitor Numbers

Eating Out and Shopping

Arts and Culture

Sports Events

Trade Events

Samples

Global TT - City Briefing – Beijing.jpg

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