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Global Briefing

Global Travel and Tourism: Corporate Strategy

Sep 2010

Price: US$2,000

About this Report

About this Report

As the global economy recovers from recession, leading hotels, airlines, car rental companies and travel retailers have had to adopt strategic approaches to cope with the slowdown. While caution is still evident, there are indications that many consumers are becoming more confident about parting with their hard-earned cash. This report reviews how key market operators battled the economic downturn and what recovery measures they have implemented in order to sustain market share and attract more


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Global Performance

Global Performance: Slow Recovery

Categories Fighting the Crisis

Key Initiatives to D rive D emand

Hotels

Global Performance: Top 10 Hotels

Western Europe Tops the Chart

Marriott Still the Global Leader

Cost Cutting and Promotion

Strong Discounting

Innovation

Diversifying Approaches

Green is the New Word

Key Performance Figures

Regional Hotel Value Shares - 2009

Improving RevPar

Hotels: Future Opportunities and Threats

Hotels: Corporate Action

Airlines

Global Performance: Top 10 Airlines

Regional Airline Value Shares - 2009

Leading Players

Airlines Revamping their Strategies

Cost-cutting Initiatives

Low Cost Carriers Way Ahead

LCCs Lure in Business Travellers

Case Study: Ryanair

Industrial Action Cripples British Airways

M&A Activity

Airlines: Future Opportunities and Threats

Airlines: Corporate Action

Car Rental

Global Performance: Top 10 Car Rental Companies

Regional Car Rental Value Shares - 2009

Key Players Struggling

Consolidation and Discounting – Means of Survival

New Product Development

Green Fleet

Car Rental: Future Opportunities and Threats

Car Rental: Corporate Action

Travel Retail

Global Performance: Top 10 Travel Retailers

Regional Travel Retail Products Value Shares - 2009

Approaches in Crisis

Surviving the Recession

Strategic Developments

Performance of the Top Players

Case Study: Intourist VAO

Travel Retail: Future Opportunities and Threats

Travel Retail: Corporate Action

Samples

Global TT - Corporate Strategy2010.jpg

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