Global Briefing

Global Trends in Beauty and Personal Care Surfactants

| Pages: 54

Price: US$1,200

About this Report

Surfactants are used in a wide variety of beauty and personal care products and because of this they have enjoyed steady growth worldwide as demand for these products increases. However, the market in Western regions is now flat, with growth coming from the developing regions, including the Middle East and Africa. However, even in these static regions there are opportunities in certain categories and ingredients. These trends and opportunities for the industry are discussed in this report.

Asia Pacific is driving much of the growth in beauty and personal care surfactants. In particular India and China are behind much of the absolute volume growth and will continue to be so in the near future.

Within a number of the surfactants categories the Middle East and Africa is a key region for growth. While it may not be able to deliver the same growth volumes as Asia Pacific and Latin America, its volume growth is stronger than North America or Western Europe.

While the majority of surfactants are used in bath and shower and hair care, there are opportunities for growth in the more specialist areas of baby care and men's grooming, particularly in mature Western markets.

As some of the amphoteric surfactants are milder than other surfactants, this has meant they are seeing stronger growth than other categories as milder surfactants are preferred, particularly in areas of baby care and skin care.

Innovation in surfactants has become a bit staid, but the trend towards more natural plant-derived ingredients has created innovation opportunities for suppliers and is helping to reinvigorate the market.

As surfactants are necessary for the functionality of many different applications, they were not as affected by the global downturn as some other ingredients. Therefore, any future drop in consumer spending will have limited impact on the market as a whole.

What this report includes

  • Top-level strategic analysis of how major consumer trends will influence global markets
  • Consumer insight
  • Impact across all relevant consumer markets
  • Unique graphics and case studies
  • Key market snapshots
  • Accompanying presentation to synthesise main findings

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents



Key findings


Market Drivers

Sustainability continues to be a focus across BPC industry

Suppliers need to be fully aware of latest toxicology concerns

Price pressures for BPC surfactants from a number of avenues

Speciality surfactants - an increasingly concentrated industry

Increasing supply to meet demand in developing regions

The green movement continues

Move towards multi- and cross-functional products

Changing lifestyles influence demand for surfactants in BPC

Overview of the Global Beauty and Personal Care Market

Modest growth continues in the global BPC market

Strongest growth in more specialist applications

Three key BPC categories shape surfactants market

Growth categories create opportunities for specialist surfactants

Developing regions have greatest growth potential for surfactants

Market Trends in Surfactants for Beauty and Personal Care

Modest growth forecast for surfactants

Bath and shower applications dominate surfactants usage

Strong growth for surfactants in baby and child-specific products

Asia Pacific leads but MEA showing strongest growth

India leads volume growth in surfactants

Strongest growth from amphoteric surfactants

Alkyl amido alkyl betaines deliver good growth performance

Mild formulations help grow demand for amphoteric surfactants

Baby and child-specific products offers good opportunities for suppliers

Strong growth in amphoteric surfactants across developing regions

Opportunities still to be found in mature Western markets

Anionic surfactants: Largest single group of surfactants

Extensive use of alkyl ether sulphates drives growth

Trends in hair care and bath and shower affect demand of anionics

Asia Pacific dominates anionics market

Focus on alkyl ether sulphates

Demand for conditioners affects cationic surfactants market

Monoalkyl quats dominate cationic surfactants market and growth

Focus on alkylamidopropylamines

Brazil leads demand and growth in hair conditioners

Latin America leads the market for cationic surfactants

Growth to slow for non ionic surfactants

APG dominates growth in non ionic surfactants

Focus on alkyl polyglucosides

Opportunities for non ionic in growing skin care category

AP leads non ionic surfactants, but MEA one to watch

Non ionic surfactants in MEA


Growth opportunities possible across all regions

Report Definitions

Definitions (1)

Definitions (2)

Definitions (3)

Definitions (4)


Recently Viewed Items more ›

    Want to find out more about this report?

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here