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Global Briefing

Global Trends in Tea: Identifying Growth Opportunities

Jul 2010

Price: US$2,000

About this Report

About this Report

Strong regional tea traditions supported sales during the economic downturn. Tea offers widely-recognised health benefits but also geographical diversity in types, flavours and competition from coffee and other drinks. There are several strong regional players but Unilever is the only major global player. As the economy recovers, new opportunities will develop, especially in premium tea. This report covers regional preferences, pricing and distribution, identifying challenges and opportunities.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives and Parameters

Key Findings

Share of Throat

What Does the World Drink in 2009?

Longer-term Trends in the Share of Throat

Tea and Bottled Water Driving New Beverage Business

Throat and Wallet Disparity for Tea in 2009

Value Losses Across the Board in 2009

Tea Performance Varies Between Regions

Tea Performance Varies Between Regions

Global Performance

Impact of Recession on Hot Drinks

Developing Regions Predicted to Rebound Quickly

Tea Outperforms Rest of Hot Drinks Globally

Greater Growth From Smaller Tea Categories

Fruit/Herbal Tea Plays Greater Role in Value Sales

Leaf Tea Has Potential to Develop

Tea Potential For Underdeveloped Categories and Regions

Key Global Regions

Tea Competes With Local Traditions

Tea Drives Volume Growth in Some Regions, Coffee in Others

Opportunity Case Study : Indonesia

Close to One Billion Litres of New Black Tea RTD Volume

Local Companies Hold Majority of Indonesian Tea Sales

Tea Type Popularity Varies Within Regions

Speciality Black Tea Gaining Share

Companies at the Top Maintain Position

Premiumisation , Ongoing Challenge for Hot Tea

Second-tier Emerging Markets Look Attractive

Increasing Consumption in Middle East and Eastern Europe

Finding the Demographic Dividend

Where Do People Buy Tea?

Foodservice Tea Displays Untapped Opportunity

Asia Pacific Controls More Than Half of Foodservice Tea Sales

Tea Increasing its Share of Foodservice Spend

Global Areas of Focus

Where Do Consumers Find Tea?

Tea Traditions Are Evolving

New Delivery Systems Target Younger Consumers

RTD Teas Are Popular, But Take Different Forms

Tea Used as Flavouring for Soft Drinks

Tea Used to Affect Mood

Consumers will Look to Tea for Specific Health Benefits

Expanding Tea’s Reach Beyond Traditional Forms

Key Trends

Tea Price Disparity Represents Room For Growth

Value Sales Will Lead Growth Opportunity

Key Global Drivers

Definitions of Report

Definitions

Samples

Trends in Tea - Identifying Opportunities.jpg

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