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Global Briefing

Global Wine: Challenges and Opportunities Facing the Wine Industry

May 2010

Price: US$2,000

About this Report

About this Report

Wine saw considerable evolution over the last decade, shifting from being an indulgent tipple for purist palates and a loosely-branded domestic speciality to a more commoditised drink for households internationally. Global economic uncertainty translated into sales slowdown in 2009, although wine’s long-term momentum is not likely to be subdued. This global briefing investigates wine’s global performance in 2009 and the future of the industry.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

The Macro View

The End of the Recession

2010: A Fragile Recovery is Underway

Emerging Markets to Drive the Fragile Recovery

Global Picture

Global Wine Market

2009 Sees Slow Down of Sales

Wine: Key Drivers and Trends

Key Drivers and Trends Explained

Regional Overview

Western Europe Largest Region

Asia Pacific Most Dynamic Region

10 Largest Markets Determine Shape of Global Market

Performance of Top 10 Markets Paints Varied Picture

Global Wine per Cap in 2009

Case Study: Portugal Rediscovers its Wine Heritage

BRIC Market Comparisons

Brazil and Russia Performance

India and China Wine Performance

Category Analysis

Other Sparkling Wine Winner of Recession

Red, White or Rosé?

The Battle of Sparkling Wines

Constrained by Traditional Status

Supply

Degree of Market Equilibrium in Wine

Major Wine Importers and Exporters

Channel Analysis

On-Trade Suffers as Cocooning Accelerates

Off-Trade Benefits From Recession

Wine: Finding the “Sweet Spot”

Competitive Overview

Highly Fragmented Market Leaves Room for Consolidation

Wine: Facing its Shortcomings

Winners and Losers in the Recession

Companies and Brands to Watch 2010

Prospects

Still Light Grape Wine Will Continue to Dominate

Asia Pacific Will Continue to Drive Wine Sales

Markets to Look Out For in Future

1-5 Consumer Trends – Short to Medium Term

6-10 Consumer Trends – Short to Medium Term

Where Are We Going With NPDs in Wine?

Report Definitions

Definitions (1)

Definitions (2)

Samples

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