You are here: HomeSolutionsIndustriesHome Care
print my pages

Global Briefing

Global Wipes a Two-speed Market

Aug 2011

Price: US$2,000

About this Report

About this Report

Although something of a recent arrival as a mainstream fmcg product, wipes continue to see new product developments in key markets drive sales, but success in North America has not been easily replicated in other markets. There has also been difficulty in wipes breaking the confines of the developed markets with household care wipes in particular most affected by this overreliance on geographies that are experiencing difficult economic times.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives

  • Introduction

Key findings

  • Introduction

Global Market in Context

Wipes market size and growth

  • Global Market in Context

Wipes size comparison

  • Global Market in Context

Youthful wipes

  • Global Market in Context

What are wipes?

  • Global Market in Context

Retail sales are key

  • Global Market in Context

Household and personal care

  • Global Market in Context

Competitive environment

  • Global Market in Context

Wipes vs peer categories

  • Global Market in Context

Like-for-like comparisons

  • Global Market in Context

Wipes sales by developed vs developing markets

  • Global Market in Context

Household Care Wipes in Focus

Personal wipes vs home care wipes

  • Household Care Wipes in Focus

Home care wipes by developed vs developing markets

  • Household Care Wipes in Focus

Household care wipes by developed region

  • Household Care Wipes in Focus

North America household care wipes

  • Household Care Wipes in Focus

Canada a high value market

  • Household Care Wipes in Focus

Canadian market structure

  • Household Care Wipes in Focus

US market structure

  • Household Care Wipes in Focus

US home care wipes sales by company

  • Household Care Wipes in Focus

North American new product development

  • Household Care Wipes in Focus

Western European market by category

  • Household Care Wipes in Focus

Western European spending by country

  • Household Care Wipes in Focus

Floor cleaning systems fail in Western Europe

  • Household Care Wipes in Focus

Lack of competition in wipes undermining expansion

  • Household Care Wipes in Focus

Household care wipes in Japan

  • Household Care Wipes in Focus

Home care wipes sales in Japan led by domestic players

  • Household Care Wipes in Focus

Japan-specific products

  • Household Care Wipes in Focus

Australasia takes Japanese lead

  • Household Care Wipes in Focus

New product development in Australasia

  • Household Care Wipes in Focus

Future Wipes

Wipes forecasts

  • Future Wipes

Personal care vs home care: Wipes forecasts

  • Future Wipes

Household care wipes forecast, developed vs developing markets

  • Future Wipes

Developing markets forecast

  • Future Wipes

GDP escalator

  • Future Wipes

Eastern promise for household care wipes?

  • Future Wipes

Developed markets forecast

  • Future Wipes

Report Definitions

Definitions

  • Report Definitions

Samples

Global-Wipes-a-Two-speed-Market.jpg

my pages

Want to find out more about this report?