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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Country Report

    Away-From-Home Tissue and Hygiene in Greece

    Mar 2017

    The political and economic instability seen in Greece during 2016 took its toll on sales of AFH tissue and hygiene as it negatively affected business budgets as well as placing limits on spending in the public sector, suppressing growth in domestic ...

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    Country Report

    Nappies/Diapers/Pants in Greece

    Mar 2017

    Nappies/diapers/pants is a category of products which have commodity status for virtually all parents with babies and young children and this prevents per capita sales from decreasing strongly. However, the category is being negatively affected by ...

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    Country Report

    Tissue and Hygiene in Greece

    Mar 2017

    Total volume sales of tissue and hygiene posted an increase in 2016 despite the maturity of demand. Most of these products have commodity status in Greece and sales have therefore been resilient throughout the ongoing recession. The refugee crisis ...

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    Country Report

    Retail Tissue in Greece

    Mar 2017

    Volume sales of retail tissue registered an increase of 5% in 2016, with growth driven mainly by the strong performance of paper towels and toilet paper, which are also the largest retail tissue categories. Despite the maturity of these categories, ...

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    Country Report

    Sanitary Protection in Greece

    Mar 2017

    Per capita use of sanitary protection among Greek women aged between 12 and 54 years old remains below the Western European average. Official per capita figures, however, do not represent the reality because the female population of Greece has ...

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    Country Report

    Wipes in Greece

    Mar 2017

    Maturity is the key obstacle to growth in baby wipes, which is the largest category within wipes in Greece, while other wipes categories suffer from a general lack of investment and innovation which could stimulate consumer interest. Manufacturers in...

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    Country Report

    Adult Incontinence in Greece

    Mar 2017

    After three consecutive years of increasing sales, positive growth reached a halt in adult incontinence in 2016. Notwithstanding Greece’s ageing population and the fact that demand for adult incontinence products in the country is not yet mature, ...

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    Country Report

    Footwear in Greece

    Mar 2017

    Greek consumers remained conservative in their spending after the turbulent year seen in 2015. In 2016 new austerity measures were introduced, including an increase in VAT to 24%, which made commodities even more expensive. Cash-strapped consumers ...

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    Country Report

    Hosiery in Greece

    Mar 2017

    2016 was yet another year of austerity for Greece, even though it did not see any major socio-political events. However, new austerity measures were implemented (such as increasing VAT to 24%), which saw consumer confidence sinking even further. As a...

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    Country Report

    Childrenswear in Greece

    Mar 2017

    After several years of political and economic turbulence in Greece, the country’s financial situation is still showing no signs of recovery. Disposable income continued to shrink, as new austerity measures were introduced in 2016, including an ...

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    Country Report

    Jeans in Greece

    Mar 2017

    In spite of the continuing recession and insecurity that has resulted in a steep decline in consumer demand, jeans saw only a slight drop in current value terms in 2016, while the category increased by 4% in volume terms. The growth in sales of jeans...

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    Country Report

    Menswear in Greece

    Mar 2017

    Menswear accounted for 29% of overall value sales of apparel in 2016. While in volume terms the category declined at a higher rate than womenswear, menswear witnessed a better performance in current value terms. In order to save money and to be able ...

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    Country Report

    Apparel Accessories in Greece

    Mar 2017

    Apparel accessories did not escape the consequences of cuts in spending as the category witnessed a decline of 4% in current value terms in 2016. However, the decline was less severe compared to some other categories as these products are considered ...

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    Country Report

    Apparel and Footwear in Greece

    Mar 2017

    In the midst of the ongoing financial crisis in Greece demand for apparel and footwear continued to drop in 2016. New austerity measures were introduced causing increased insecurity and fear among consumers, who were reluctant to spend money on any ...

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    Country Report

    Sportswear in Greece

    Mar 2017

    Footwear and apparel trends favour sportswear in 2016. Cash-strapped Greek consumers turned to low-cost entertainment options, such as outdoor running. At the same time, sportswear was also favoured by a trend towards fitness and healthy living, ...

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    Country Report

    Womenswear in Greece

    Mar 2017

    Womenswear accounted for 50% of overall value sales of apparel in 2016, with a 4% decrease in current value terms and a slight decline in volume terms. Menswear, on the other hand, comprised 29% of overall value sales of apparel in 2016 with declines...

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    Country Report

    Bottled Water in Greece

    Feb 2017

    Amidst the ongoing recession, Greek consumers became ever more price-sensitive, especially when it came to products such as bottled water, which is regarded as a commodity. In this context, price competition became fierce with all players employing ...

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    Country Report

    Carbonates in Greece

    Feb 2017

    Consumption of carbonates is decreasing in Greece, partly amidst shrinking disposable incomes but most importantly due to the health and wellness trend. More Greeks are becoming knowledgeable about soft drinks and are seeking to avoid products with ...

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    Country Report

    Energy Drinks in Greece

    Feb 2017

    Sociopolitical developments in 2015 resulted in widespread economic uncertainty in the country, and the balance had still not been redressed in 2016. Further declines in disposable incomes in the context of new austerity measures resulted in a ...

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    Country Report

    Juice in Greece

    Feb 2017

    Premiumisation was evidenced in juice where products of higher nutritional value gained share in 2016. The average retail unit price of juice increased by 8% in current terms in 2016, partly amidst VAT hikes but mostly due to the good performance of ...

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