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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Country Report

    Air Care in Greece

    Jan 2017

    Air care sales declined for one more consecutive year, with growth hindered by the “luxury” status of the products. They are not commodities and, with disposable incomes shrinking in line with the ongoing recession, consumers cut their budgets for ...

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    Country Report

    Bleach in Greece

    Jan 2017

    Maturity and a lack of investment and innovation hinder growth of bleach. Penetration is very high in Greece and for most households in Greece bleach has commodity status, regarded as synonymous with hygiene. With its very low selling price, sales of...

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    Country Report

    Dishwashing in Greece

    Jan 2017

    Notwithstanding maturity and high penetration rates, dishwashing was one of the very few categories in home care to register an increase in sales in 2016, the other one being surface care. The increase in value sales was partly down to an increase in...

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    Country Report

    Home Insecticides in Greece

    Jan 2017

    A malaria scare in August 2016 followed a handful of cases detected in the Attica region. The scare was generated by the media and eventually faded away given that very few cases were confirmed. Since this incident occurred in late August and ...

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    Country Report

    Laundry Care in Greece

    Jan 2017

    Laundry care value sales declined 4% reaching EUR241.5 million in 2016. The decline was slightly faster than the review period CAGR (-3%) and was due to discounting activities becoming more aggressive. Despite the introduction of liquid tablet ...

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    Country Report

    Home Care in Greece

    Jan 2017

    Sales of home care posted a decline in value terms once again in 2016, although the performance was slightly better than a year earlier. This does not necessarily mean that the country is beginning to recover, given that 2015, with all the economic ...

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    Country Report

    Polishes in Greece

    Jan 2017

    Sales of polishes registered a strong decline in 2016. All categories registered a decline in both value and volume sales, suffering due to changes in consumer lifestyles and from a lack of investment too. Such products are dated, lag behind in terms...

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    Country Report

    Surface Care in Greece

    Jan 2017

    Sales of surface care grew 4% in 2016 reaching EUR89.6 million. This was down to increases in average retail prices amidst VAT hikes and new launches of products with more sophisticated formulas that pushed prices up and added value to the category. ...

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    Country Report

    Toilet Care in Greece

    Jan 2017

    Volume sales of toilet care products declined in line with shrinking disposable incomes and the ongoing recession. Consumers in Greece cut down spending on home care products in general and toilet care was among the most strongly affected categories,...

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    Country Report

    Confectionery in Greece

    Dec 2016

    With a 33% value share Mondelez Hellas SA remains the leader in chocolate confectionery in 2016. The company’s best-selling brand is Pavlides, with a value share of 14% in chocolate confectionery, ranking it second behind Ion, which leads tablets and...

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    Country Report

    Dairy in Greece

    Dec 2016

    Cheese is a very fragmented category in Greece and one with in which huge numbers of small-scale companies claim marginal value shares, operating mostly on a regional basis, while artisanal products also account for a significant proportion of sales....

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    Country Report

    Electronics and Appliance Specialist Retailers in Greece

    Dec 2016

    Consumers continued to be highly price-sensitive by looking for sales, offers and discounted products; however, Greeks were keen to spend on smartphones, tablets and new electronics devices, such as smart watches and fitness wristbands. Following ...

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    Country Report

    Health and Beauty Specialist Retailers in Greece

    Dec 2016

    The year 2016 was another of financial uncertainty for Greek consumers. It was characterised by new austerity measures (new taxes and pension cuts), which pushed Greek households into making further cuts to their spending. Within such an environment,...

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    Country Report

    Home and Garden Specialist Retailers in Greece

    Dec 2016

    Home and garden specialist retailers posted a small decline in current terms in 2016, as Greeks remained highly price aware. The decline was milder in comparison to previous years, helped by the trend towards home renovations, which gathered pace ...

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    Country Report

    Homeshopping in Greece

    Dec 2016

    Homeshopping has been strongly hit by the economic crisis and the success of online retailing, as it continued to record a double-digit decline in current terms in 2016. The penetration rates of portable computers and smartphones continued to ...

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    Country Report

    Direct Selling in Greece

    Dec 2016

    The turbulent state of the Greek economy continued to hinder spending through the direct selling channel in 2016. The channel has historically been linked to offer-based marketing, yet its limited product range (as very few companies operate in this ...

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    Country Report

    Internet Retailing in Greece

    Dec 2016

    Internet retailing continued to see increased demand in 2016, despite the socio-political and financial turmoil. Greeks were highly price-driven and recognised that online selling could offer them the advantage of comparing a wide range of products ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Greece

    Dec 2016

    Apparel and footwear specialists performed better in 2016 than in 2015, when instability was initiated due to political conditions, eg the Greek referendum that severely negatively affected sales; however, Greeks were still highly cost aware and ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Greece

    Dec 2016

    Bags and Luggage specialist Retailers: Bags and luggage specialist retailers has been influenced by the socio-political and economic turbulence and again recorded a decline in the average unit price in current terms in 2016. The category also posted ...

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    Country Report

    Grocery Retailers in Greece

    Dec 2016

    Grocery retailing showed signs of consolidation in 2016, as the large players recorded sales growth but sales were down overall. As a result, the major supermarket chains are entering into strategic agreements with each other and the number of ...

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