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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Country Report

    Confectionery in Greece

    Dec 2016

    With a 33% value share Mondelez Hellas SA remains the leader in chocolate confectionery in 2016. The company’s best-selling brand is Pavlides, with a value share of 14% in chocolate confectionery, ranking it second behind Ion, which leads tablets and...

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    Country Report

    Dairy in Greece

    Dec 2016

    Cheese is a very fragmented category in Greece and one with in which huge numbers of small-scale companies claim marginal value shares, operating mostly on a regional basis, while artisanal products also account for a significant proportion of sales....

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    Country Report

    Electronics and Appliance Specialist Retailers in Greece

    Dec 2016

    Consumers continued to be highly price-sensitive by looking for sales, offers and discounted products; however, Greeks were keen to spend on smartphones, tablets and new electronics devices, such as smart watches and fitness wristbands. Following ...

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    Country Report

    Health and Beauty Specialist Retailers in Greece

    Dec 2016

    The year 2016 was another of financial uncertainty for Greek consumers. It was characterised by new austerity measures (new taxes and pension cuts), which pushed Greek households into making further cuts to their spending. Within such an environment,...

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    Country Report

    Home and Garden Specialist Retailers in Greece

    Dec 2016

    Home and garden specialist retailers posted a small decline in current terms in 2016, as Greeks remained highly price aware. The decline was milder in comparison to previous years, helped by the trend towards home renovations, which gathered pace ...

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    Country Report

    Homeshopping in Greece

    Dec 2016

    Homeshopping has been strongly hit by the economic crisis and the success of online retailing, as it continued to record a double-digit decline in current terms in 2016. The penetration rates of portable computers and smartphones continued to ...

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    Country Report

    Direct Selling in Greece

    Dec 2016

    The turbulent state of the Greek economy continued to hinder spending through the direct selling channel in 2016. The channel has historically been linked to offer-based marketing, yet its limited product range (as very few companies operate in this ...

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    Country Report

    Internet Retailing in Greece

    Dec 2016

    Internet retailing continued to see increased demand in 2016, despite the socio-political and financial turmoil. Greeks were highly price-driven and recognised that online selling could offer them the advantage of comparing a wide range of products ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Greece

    Dec 2016

    Apparel and footwear specialists performed better in 2016 than in 2015, when instability was initiated due to political conditions, eg the Greek referendum that severely negatively affected sales; however, Greeks were still highly cost aware and ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Greece

    Dec 2016

    Bags and Luggage specialist Retailers: Bags and luggage specialist retailers has been influenced by the socio-political and economic turbulence and again recorded a decline in the average unit price in current terms in 2016. The category also posted ...

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    Country Report

    Grocery Retailers in Greece

    Dec 2016

    Grocery retailing showed signs of consolidation in 2016, as the large players recorded sales growth but sales were down overall. As a result, the major supermarket chains are entering into strategic agreements with each other and the number of ...

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    Country Report

    Mixed Retailers in Greece

    Dec 2016

    As Greeks further cut their spending due to socio-political and financial conditions, they welcomed budget items, offers and discounts. Realising this tendency, a number of small, independent variety stores opened up over the last few years of the ...

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    Country Report

    Vending in Greece

    Dec 2016

    Vending in Greece dramatically changed with the launch of the first vending machine operation offering fresh milk in late 2013. The company that introduced the concept is a cow’s milk farmers’ cooperative able to offer local, fresh cow’s milk within ...

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    Country Report

    Air Treatment Products in Greece

    Dec 2016

    The weather conditions were favourable for air treatment products in 2016, and especially for cooling appliances, as the summer in Greece was remarkably hot, with frequent heatwaves, with the temperature often rising above 40°C in major cities. ...

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    Country Report

    Dishwashers in Greece

    Dec 2016

    The full size 60cm model remained the most popular format in dishwashers in Greece in 2016, accounting for a 49% share of volume sales. Over the review period, a shift towards slimline models (45cm wide) was observed. Space restrictions necessitated ...

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    Country Report

    Food Preparation Appliances in Greece

    Dec 2016

    Food processors witnessed the worst performance within food preparation appliances in 2016, with a 3% volume decline. This is due to their high selling prices (average unit price EUR122), which makes them unaffordable by many financially-ridden ...

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    Country Report

    Home Laundry Appliances in Greece

    Dec 2016

    Over the last few years, many Greek households turned to the use of wood for heating purposes, even in the cities, in an attempt to save money. This phenomenon, together with the extensive use of air conditioners, has caused an unprecedented level of...

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    Country Report

    Irons in Greece

    Dec 2016

    Because ironing remains a standard chore amongst most Greek households, and especially families, irons displayed negligible volume growth in 2016, although the category is rather mature. Fashion trends favouring casualwear (T-shirts, hoodies, etc.) ...

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    Country Report

    Large Cooking Appliances in Greece

    Dec 2016

    In the context of the financial crisis in Greece, consumers increasingly shifted away from built-in large cooking appliances and towards freestanding appliances. The higher retail price of the former, as well as the stagnation in construction and new...

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    Country Report

    Microwaves in Greece

    Dec 2016

    After several consecutive years of steep decline, microwaves began to display signs of recovery in 2016, seeing a 3% increase in volume terms. Over the review period the category was significantly squeezed, and its low growth in 2016 can be ...

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