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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Country Report

    Bottled Water in Greece

    Feb 2017

    Amidst the ongoing recession, Greek consumers became ever more price-sensitive, especially when it came to products such as bottled water, which is regarded as a commodity. In this context, price competition became fierce with all players employing ...

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    Country Report

    Carbonates in Greece

    Feb 2017

    Consumption of carbonates is decreasing in Greece, partly amidst shrinking disposable incomes but most importantly due to the health and wellness trend. More Greeks are becoming knowledgeable about soft drinks and are seeking to avoid products with ...

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    Country Report

    Energy Drinks in Greece

    Feb 2017

    Sociopolitical developments in 2015 resulted in widespread economic uncertainty in the country, and the balance had still not been redressed in 2016. Further declines in disposable incomes in the context of new austerity measures resulted in a ...

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    Country Report

    Juice in Greece

    Feb 2017

    Premiumisation was evidenced in juice where products of higher nutritional value gained share in 2016. The average retail unit price of juice increased by 8% in current terms in 2016, partly amidst VAT hikes but mostly due to the good performance of ...

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    Country Report

    Soft Drinks in Greece

    Feb 2017

    Total volume sales of soft drinks declined for one more consecutive year in 2016, driven mostly by the poor performance of sales via the on-trade, whereas volume sales via the retail channel posted a small increase. With regard to on-trade, the boom ...

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    Country Report

    RTD Coffee in Greece

    Feb 2017

    Following the entry of Starbucks into RTD coffee at the end of the review period, and with domestic specialist coffee shop chain Flocafé following with a launch of RTD coffee, a premiumisation trend started to flourish. This rise in interest in ...

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    Country Report

    RTD Tea in Greece

    Feb 2017

    Despite the decline in sales evidenced during the review period in the context of the recession, companies are heavily investing in RTD tea, which is believed to have very good growth potential in the context of the health and wellness trend. High ...

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    Country Report

    Sports Drinks in Greece

    Feb 2017

    Sports drinks is a category that lags behind in terms of investment, and as a result, its share of total soft drinks is declining, with sales decreasing at a considerably faster pace than the industry average. The only brand that performed relatively...

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    Country Report

    Concentrates in Greece

    Feb 2017

    Unilever Hellas invested in powder concentrates in 2016 to support its Lipton ice tea brand. The company ran price promotions and dropped the retail price of each sachet of its brand to EUR1.00. As a result of offering a value for money soft drink ...

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    Country Profile

    Greece: Country profile

    Jan 2017

    Greece’s economy will finally begin to grow again in 2017 Private consumption will contribute to the long-awaited rebound. An increase in fixed investment also supports the economy. Austerity measures imposed by international creditors are still a ...

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    Country Report

    Coffee in Greece

    Jan 2017

    Following the increase in VAT implemented in summer 2015 from 13% to 23%, another VAT increase took place in 2016, this time by one percentage point. Coffee retail prices, therefore, increased in 2016. The effect on sales was marginal, due to the ...

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    Country Report

    Other Hot Drinks in Greece

    Jan 2017

    The decline in other hot drinks sales comes mostly from the poor performance of adult products in chocolate-based flavoured powder drinks, whereas child-specific ones perform better and have been more resilient to the recession and shrinking ...

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    Country Report

    Hot Drinks in Greece

    Jan 2017

    Greeks have reduced spending on hot drinks amidst shrinking disposable incomes and the ongoing recession, yet premiumisation trends proliferate. Specifically, it appears that Greek consumers are reducing the frequency with which they purchase hot ...

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    Country Report

    Tea in Greece

    Jan 2017

    Even though tea is benefiting from health and wellness trends and has previously posted an increase in sales despite price increases and the ongoing recession, 2016 was not a good year, with volume sales decreasing. Weather was the key factor ...

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    Country Report

    Air Care in Greece

    Jan 2017

    Air care sales declined for one more consecutive year, with growth hindered by the “luxury” status of the products. They are not commodities and, with disposable incomes shrinking in line with the ongoing recession, consumers cut their budgets for ...

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    Country Report

    Bleach in Greece

    Jan 2017

    Maturity and a lack of investment and innovation hinder growth of bleach. Penetration is very high in Greece and for most households in Greece bleach has commodity status, regarded as synonymous with hygiene. With its very low selling price, sales of...

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    Country Report

    Dishwashing in Greece

    Jan 2017

    Notwithstanding maturity and high penetration rates, dishwashing was one of the very few categories in home care to register an increase in sales in 2016, the other one being surface care. The increase in value sales was partly down to an increase in...

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    Country Report

    Home Insecticides in Greece

    Jan 2017

    A malaria scare in August 2016 followed a handful of cases detected in the Attica region. The scare was generated by the media and eventually faded away given that very few cases were confirmed. Since this incident occurred in late August and ...

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    Country Report

    Laundry Care in Greece

    Jan 2017

    Laundry care value sales declined 4% reaching EUR241.5 million in 2016. The decline was slightly faster than the review period CAGR (-3%) and was due to discounting activities becoming more aggressive. Despite the introduction of liquid tablet ...

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    Country Report

    Home Care in Greece

    Jan 2017

    Sales of home care posted a decline in value terms once again in 2016, although the performance was slightly better than a year earlier. This does not necessarily mean that the country is beginning to recover, given that 2015, with all the economic ...

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