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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Profile

Greece: Country Profile

It is likely that Greece will receive a third bailout valued at €86 billion but the austerity programme that comes with it is stringent. In the best of circumstances, Greece’s economy will stagnate or shrink modestly in 2015. Greek industry has been ...

Jul 2015 | US$200 | Pages: 10 | Add to cart | View details

Country Briefing

Income and Expenditure: Greece

Consumer income and expenditure in Greece have been hit hard by the country’s debt crisis and economic recession, as unemployment mounts and government spending plunges. Owing to growing income inequality, the middle class is shrinking, weighing on ...

Jul 2015 | US$250 | Pages: 11 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Greece

Recession, high unemployment and sharp investment contraction have translated into a shrinking Greek telecom sector. The debt crisis and economic turmoil have affected fixed broadband coverage, which is the lowest in Western Europe. The mobile ...

Jul 2015 | US$250 | Pages: 12 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Greece

Independent operations gained share in outlets, transactions and value sales during 2014, as consumer demand shifted towards small-scale operators and around-the-corner outlets. 100% home delivery/takeaway continued to be a foodservice channel with ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in Greece

The coffee trend is thriving in Greece, with Greeks drinking coffee increasingly often and in many different places. Take-away coffee has also become rather popular, given that consumers would rather save both time and money and have their fix ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food outlets saw rising competition from all directions during the five year review period between 2009 and 2014, coming from both foodservice operations and from retail outlets. In search of alternatives to respond to this trend, fast food ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Full-Service Restaurants in Greece

Burgers is the new trend in full-service restaurants in Greece, with both chains and independents specialising in or expanding their menus to include burgers in 2014. North American full-service restaurants expanded by 18% in terms of number of ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in Greece

High unemployment and low wages continued to drive more Greeks to open their own businesses in Greece during 2014, despite the decreased possibility of success. This was particularly evident in consumer foodservice, in which sales and transactions ...

Jun 2015 | US$2,100 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Greece

Active companies continued to grow in self-service cafeterias in Greece throughout 2014, boosting sales, transactions and outlet growth for the whole channel. Greeks were attracted by the convenience of one-stop shopping, including a snack as well as...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Greece

Unemployment remained high in Greece in 2014, and spending decreased. These trends continued to drive Greeks into self-employment by either starting their own business or maintaining an operation despite its low revenues. Predictions for the success ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

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