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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Air Care in Greece

Air care displayed negative growth in retail value terms over the review period amidst the economic downturn, yet 2012 was a year of unprecedented losses and the steep decline continued in 2013 with the total air care category shrinking further to ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Bleach in Greece

Despite maturity and being a category that lags behind in terms of investment and innovation, bleach has proven to be a recession-proof category. Bleach still has a commodity status in Greece and is seen as synonymous with hygiene. With its very low ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dishwashing in Greece

The economic downturn had an impact on dishwashing products sales in 2013. Consumers tended to migrate to cheaper brands or products sold at a discount and this negatively impacted retail value growth. Another trend was the shift towards larger ...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Insecticides in Greece

Although retail volume growth in 2013 was generally slower than the previous year as a result of the recession, the crisis had a positive impact on insecticides sales. With budgets having fallen tremendously, disinfestation of public spaces began to ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Laundry Care in Greece

With the launch of Dixan Mega Caps and Ariel Excel Tabs, liquid tablet detergents was introduced to the Greek laundry care category. Both launches were supported by above- and below-the-line activities, which seems to have been successful in ...

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Care in Greece

With the country falling deeper into recession and disposable incomes squeezed further in 2013, and in the context of tax hikes and rising living costs, it comes as no surprise that spending on home care products fell. Consumers seemed to want to ...

Apr 2014 | US$2,400 | Pages: 69 | Add to cart | View details

Country Report

Polishes in Greece

Lack of innovation and investment from manufacturers hindered growth in polishes, which for another consecutive year witnessed a steep decline in sales. Polishes is a rapidly declining category given the radical changes in Greek households, such as a...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Greece

Trigger sprays were the key drivers for growth in surface care in 2013, following large investments by manufacturers. With their selling price being higher in comparison to other formats, manufacturers regard sprays as a solution for boosting value ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Greece

With the country falling deeper into recession, consumption patterns changed in Greece and toilet care was no exception. Sales of toilet care declined in 2013 both in retail value and volume terms, with the decline being steeper in value terms due to...

Apr 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Consumer Health in Greece

Value sales of consumer health products in Greece declined during 2013, although these declines were somewhat slower than the declines recorded in 2012, which raises hope of stability in the industry in the near future. The main reason behind these ...

Apr 2014 | US$2,400 | Pages: 19 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook