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 Market Research for Greece

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View our Greece statistics page.

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Country Report

Calming and Sleeping in Greece

As the country falls deeper into recession, it is no wonder that sales of calming and sleeping increased in 2012 reaching €3.6 million. Rapidly rising stress levels and the much higher incidence of insomnia amidst Greece’s severe economic downturn ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Greece

Although cough, cold and allergy (hay fever) remedies is a mature category in Greece, combination products represents the most dynamic category, with room for development and innovation. Seasonality remains an obstacle to growth as demand is largely ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Dermatologicals in Greece

The recession and shrinking disposable incomes, along with lack of innovation, led many consumers away from non-reimbursed dermatologicals in 2012 – a situation which became even worse due to the great instability caused by pharmacy strikes. ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Greece

Shrinking disposable income and the publication of the so-called “negative” list of non-reimbursable prescription-only drugs in May 2011 are the two events which continue to have the most significant effect on value sales of digestive remedies. ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Ear Care in Greece

The category is included in the “negative” list of prescription-bound, non-reimbursable drugs. It is likely to switch to OTC in the near future.

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Eye Care in Greece

After eye care products were included in the official list of non-reimbursable OTC drugs published in May 2010, volume sales crumbled in 2010 and 2011 with double-digit decline rates. With the category having already taken the hit, the decline in ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Greece

The severe economic recession is limiting demand for any kind of premium products, such as herbal products, which had been enjoying very good growth rates before the crisis broke out. Thus, herbal/traditional products in Greece seem to be caught ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Greece

2012 is the second consecutive year during which Greece recorded a decline in its smoking population, after years of going contrary to the European trend. The Greek government recently implemented a public smoking ban, first with a partial ban in ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Consumer Health in Greece

Consumer health witnessed declining value sales in 2012, unable to escape the general downturn of the Greek economy. Whilst the sector had managed to maintain a positive growth over the review period, with switches and price increases fuelling ...

Apr 2013 | US$2,400| Add to cart | View details ›

Country Report

Sports Nutrition in Greece

Gymgoers in Greece can be divided in three categories, the second of which is the most numerous and most important for sports nutrition: bodybuilders, people who work out regularly and people who work out occasionally. Sports nutrition is thus a ...

Apr 2013 | US$900| Add to cart | View details ›
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