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Country Report

Confectionery in Greece

The category leader in 2013 was Mondelez Hellas with a value share of 29%, which is predicted to reach 30% by the end of 2014. In 2013, the company’s share declined by two percentage points. This can mainly be attributed to Lacta, which in 2013 ...

Nov 2014 | US$1,900 | Pages: 70 | Add to cart | View details

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