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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Packaged Food in Greece

In the context of the recession the share of private label products increased considerably in recent years, while in response manufacturers of branded products started to use aggressive promotional activities to protect their volume shares. As a ...

Jan 2015 | US$6,500 | Pages: 276 | Add to cart | View details

Country Report

Chilled Processed Food in Greece

Greek consumers suffered a series of cuts to wages and state benefits over the course of the review period and this, combined with heavy unemployment, the falling value of property and substantial decline in personal wealth among all segments of the ...

Dec 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Dried Processed Food in Greece

Greek consumers continued to see their disposable income levels fall towards the end of the review period, with the average levels of wages falling while the cost of living continue to increase, not least due to rising electricity and gas prices. ...

Dec 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Frozen Processed Food in Greece

The Greek economy has not yet recovered from the deep hole into which it slid over the course of the review period, a situation which has left large numbers of Greek consumers with very low disposable incomes and very little confidence about their ...

Dec 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Ready Meals in Greece

Sales of packaged food in Greece were very negatively affected by the economic recession during the review period, which led to major changes in consumption patterns. Unemployment in the country averaged 25% over the review period and this meant many...

Dec 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Canned/Preserved Food in Greece

The rationalisation of spending which was evident among the majority of households in Greece throughout the review period had a major influence on sales of canned/preserved during 2014, forcing volume sales down by 3% and current value sales down by ...

Dec 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Soup in Greece

Soup in Greece lagged in terms of development and innovation. No new launches took place in 2014, and investment in marketing activities to stimulate consumer interest was also absent, and this resulted in negative growth for another consecutive ...

Dec 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Greece

Unlike most Western markets, where flavour sophistication is a key trend, a back-to-basics trend is gathering pace in Greece. Most Greeks opted for snacks that offered value for money and seemed unwilling to try new flavours, especially when those ...

Dec 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Noodles in Greece

Greek consumers are generally unfamiliar with noodles. Compared to other Western European countries, noodles have never been very popular in Greece, with local consumers having a significant preference for pasta. Sales of noodles were increasing in ...

Dec 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Pasta in Greece

Greece continued to rank on top of most other Western European markets in terms of per capita consumption of pasta and in this context pasta remained resilient to the recession, in fact displaying positive volume growth. Being a value-for-money meal ...

Dec 2014 | US$900 | Pages: 55 | Add to cart | View details
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