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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Rtds/High-Strength Premixes in Greece

The RTDs/High-Strength Premixes market comprises of four product types. Under Spirit-based RTDs there are included products such as Bacardi Breezer but also RTD spirit based premixes such as Jack Daniels Coke, Gordon’s Tonic etc. High-Strength ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Spirits in Greece

The recession continued to severely affect spirits with double digit declines in sales for one more consecutive year. The higher unit price of spirits both in the on- and off-trade resulted in consumers migrating from spirits to either beer or wine ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Wine in Greece

With austerity measures resulting in declines in disposable incomes, it was not surprising the sales of wine also witnessed a decline in 2012. Financially insecure consumers were forced to reduce spending in FMCG and wine, being a non-essential ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Beer in Greece

The economic crisis negatively affected beer with sales displaying negative growth, yet beer was still the best performer in the crisis given that the losses were far more moderate in comparison to the rest of alcoholic drinks. Total volume sales ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Greece

All key players are convinced that cider lacks potential in the Greek market hence it consumption was exclusively dependent upon tourism. In summer 2012 conflicting trends characterised the tourist influx. The widespread uncertainty and negative ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Greece

For a third consecutive year alcoholic drinks witnessed sharp declines in sales across all categories. A rise in unemployment (reaching 25% in 2012), shrinking disposable incomes and the overall gloomy economic climate in Greece resulted in sales ...

Jun 2013 | US$1,900| Add to cart | View details ›

Country Report

Packaged Food in Greece

With Greek consumers facing substantial cuts in their income for another consecutive year, sales of packaged food are starting to display negative growth in a number of categories. Most products that do not have a commodity status are therefore ...

May 2013 | US$6,500| Add to cart | View details ›

Country Report

Noodles in Greece

Without doubt, the financial crisis is the main reason for the decline of noodles in Greece. The new taxes on incomes which have reduced net salaries, have resulted in a further decline in sales of exotic cuisine products. In the early review period,...

May 2013 | US$900| Add to cart | View details ›

Country Report

Pasta in Greece

Keeping the price of pasta at a low level is expected to help with sales in Greece in 2012. Its flavour and high nutritional value, combined with its affordability, makes pasta an attractive choice for Greek families. Over 99% of the population ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Sauces, Dressings and Condiments in Greece

As a consequence of the recession, many Greeks prefer to stay at home and cook for themselves or for their family and friends. This is also reflected in foodservice statistics. According to Euromonitor International, foodservice in Greece declined by...

May 2013 | US$900| Add to cart | View details ›
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