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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Spirits in Greece

One of the key developments in spirits was the entry of Coca-Cola Hellenic Bottling Co (HBC). Coca-Cola entered the market by taking over the rights for the distribution of the brand Ouzo Plomariou from WS Karoulias, whilst a few months later the ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Cider/Perry in Greece

Despite the growth in tourism, which was expected to boost sales of cider in 2013, this did not happen, simply because the northern Europeans who visited Greece this year, and who are the key consumer base for cider, opted mostly for all-inclusive ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

RTDs/high-strength premixes witnessed a steep decline in 2013, with all the different product types failing to establish a consumer base. Vodka-based Smirnoff North and Ursus Roter lost momentum amidst the recession, as Greeks no longer ordered ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

After several years of steep declines, 2013 was a better year for alcoholic drinks in Greece. Although growth remained negative in both current value and volume terms, the declines were more moderate in comparison with previous years, with some ...

Jun 2014 | US$1,900 | Pages: 97 | Add to cart | View details

Country Report

Beer in Greece

In view of the political unrest in the Middle East, and with Ryanair introducing more flights to several islands in Greece, tourist arrivals to Greece saw a significant rise in 2013. This had a positive impact on sales of beer, which during the ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Greece

Despite the fact that Greece produces a good amount of wine, spending on wine is declining. Greeks are drinking less wine nowadays, but also, when they do, price is a key factor in terms of which wine they choose. Artisanal products claimed an ever ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Health and Wellness in Greece

For another consecutive year, health and wellness products display negative growth in context of the economic downturn. Both volume and value sales see a decline, as a result of financially constrained consumers reducing spending on added-value ...

Jun 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Grocery Retailers in Greece

Grocery retailers in Greece continued to undergo a series of developments as a result of the economic situation in the country, as well as from ongoing variations to legislation. The recession brought numerous changes to the channel, bringing price ...

Jun 2014 | View details
Sale: US$725 | Pages: 59 | Add to cart |

Country Report

Health and Beauty Specialist Retailers in Greece

In 2013 unemployment continued to escalate in Greece with consumers and retailers becoming increasingly more desperate as signs of a recovery remained distant. Consumer confidence was low and Greeks continued to cut down on their spending despite the...

Jun 2014 | View details
Sale: US$725 | Pages: 42 | Add to cart |

Country Report

Homeshopping in Greece

The unstable economic climate and the recession continued to affect consumer attitudes in Greece. Being a channel with a relatively high average price, homeshopping was naturally challenged by the considerable drop in consumer spending on ...

Jun 2014 | View details
Sale: US$725 | Pages: 33 | Add to cart |
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook