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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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          Country Briefing

          Income and Expenditure: Greece

          Aug 2016

          As a result of the country’s protracted economic crisis, Greece’s consumer market recorded the sharpest contraction amongst European Union countries between 2010 and 2015. Extremely high unemployment, rising poverty and government spending cuts have ...

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          Country Report

          Cigarettes in Greece

          Aug 2016

          Although illicit trade remains high in Greece and a proportion of smokers are switching to vapour products, 2015 was a good year for cigarettes – sales declined but at a slower pace. This was due partly to price stability in 2015 and there was not a ...

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          Country Report

          Cigars and Cigarillos in Greece

          Aug 2016

          While the political and economic turmoil that Greece witnessed in 2015 had an impact on luxury goods sales and therefore affected cigars and cigarillos too, the decline was slower than was anticipated. Over the review period sales of cigars dropped ...

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          Country Report

          Tobacco in Greece

          Aug 2016

          Although Greece remained affected by the recession and despite 2015 being a year in which political and economic instability had a major effect upon consumers’ disposable incomes and therefore also willingness to spend, sales of most types of tobacco...

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          Country Report

          Smokeless Tobacco in Greece

          Aug 2016

          As of March 2016 sales of smokeless tobacco remained negligible in Greece, while the fact that the tobacco specialist retailers distribution channel is declining in terms of outlets and given that these products are sold either via the specialists ...

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          Country Report

          Smoking Tobacco in Greece

          Aug 2016

          As no further price increases took place in 2015, sales of smoking tobacco returned to positive growth after two years of decline. Illicit trade of raw tobacco continues to pose a threat to sales, yet in 2015 this started to stabilise, with only a ...

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          Country Report

          Vapour Products in Greece

          Aug 2016

          Vapour products continued to witness healthy growth – the category benefited from a significant increase in the vaping population. The number of Greeks trying e-cigarettes to save money, in the belief that this will allow them to reduce the harmful ...

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          Country Report

          Airlines in Greece

          Aug 2016

          2015 was a record-breaking year for airlines in Greece. Greek airports in total, as well as the Athens Airport reached historically high passenger numbers. The number of total passengers (inbound, outbound, domestic and transit) reached the ...

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          Country Report

          Car Rental in Greece

          Aug 2016

          Record-breaking tourist arrivals during 2015 were the key factor that boosted car rental in Greece. Car rental value sales increased by 6% in 2015, and the increase would have been even bigger if it were not for the social and economic turbulence ...

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          Country Report

          Intermediaries in Greece

          Aug 2016

          While inbound tourism witnessed another record year, unaffected by the political and economic turmoil in Greece, this was not the case for domestic and outbound tourism in 2015. The elections of January 2015, followed by a long period of uncertainty ...

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          Country Report

          Lodging in Greece

          Aug 2016

          Increased tourist arrivals in 2015 had a positive impact on the performance of hotels, outweighing the negative performance of domestic tourism amidst economic and political turbulence that reached its peak with the referendum and the imposition of ...

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          Country Report

          Travel in Greece

          Aug 2016

          After 2014, which saw an all-time high number of tourist arrivals, 2015 broke that record, witnessing a further 7% growth. Greek tourism thrived due to the geopolitical instability and security threats in competing destinations such as Egypt, Tunisia...

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          Country Report

          Flows in Greece

          Aug 2016

          2015 was another record year for Greek tourism, with arrivals increasing by 7% to reach 23.6 million, and tourist receipts increasing by 5% to €14.2 billion. While the year was marked by various negative events, such as the political instability ...

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          Country Profile

          Greece: Country profile

          Jul 2016

          Greece’s economy will contract for a second consecutive year in 2016. Athens’ latest three-year bailout deal entails a number of austerity measures and other fiscal cuts that will stifle any recovery. Neither investment nor private consumption is ...

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          Country Report

          Cider/Perry in Greece

          Jun 2016

          Sales of cider/perry increased in 2015, despite socioeconomic developments which resulted in losses for all other alcoholic drinks categories. This is because cider/perry has been attracting large investment by companies, with new products and a ...

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          Country Report

          Rtds/High-Strength Premixes in Greece

          Jun 2016

          Parallel imports are very significant in RTDs/high-strength premixes, especially for spirit-based RTDs. This is because these drinks (like cider/perry) are imported by small-scale distributors which supply alcoholic drinks to the islands only. Such ...

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          Country Report

          Spirits in Greece

          Jun 2016

          The key trends in spirits in 2015 were premiumisation and the trend towards cocktails. Greeks considerably reduced their consumption of spirits over the review period, yet this resulted in a flourishing premiumisation trend, as they became more ...

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          Country Report

          Wine in Greece

          Jun 2016

          The introduction of excise tax was the big news for wine in Greece in 2015. The change in wine taxation was voted in autumn 2015, and will come into effect in January 2016. Whilst the excise will be rather low, at €0.15 per bottle, this has caused ...

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          Country Report

          Alcoholic Drinks in Greece

          Jun 2016

          Whilst by the end of 2014 sales of alcoholic drinks started to show signs of recovery for the first time since the outbreak of the recession, with most categories registering either a modest decline in sales or even marginal positive growth, 2015 ...

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          Country Report

          Cat Food in Greece

          May 2016

          Cat food is anticipated to continue declining in both current value and volume terms in 2016, with the category’s performance expected to be only slightly better in comparison to 2015. This is because the country is far from witnessing stability and ...

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