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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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          Country Briefing

          Economy, Finance and Trade: Greece

          Sep 2016

          Owing to its sovereign debt crisis, Greece’s economy has struggled immensely, resulting in a prolonged recessionary period that is likely to continue into 2016. Although its public debt was the largest in the eurozone in 2015, austerity measures led ...

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          Country Briefing

          Households: Greece

          Sep 2016

          Greek households have suffered significantly since the onset of the country’s economic crisis. Unemployment among household heads is high, real estate prices have collapsed, and the construction market has dwindled. However, the mortgage market has ...

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          Country Report

          Adult Mouth Care in Greece

          Sep 2016

          Greeks continued to face a difficult economic climate in 2016, with low disposable incomes and high insecurity in terms of future developments. At the same time the Greek government continued to reduce public expenditure on the healthcare system in ...

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          Country Report

          Analgesics in Greece

          Sep 2016

          New turbulences in the Greek socioeconomic environment were seen after the summer of 2015, with capital controls taking place, followed by two more elections and an increase in the VAT on several food products and consumer foodservice products. These...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Greece

          Sep 2016

          Consumers in Greece were increasingly inclined to self-medicate in 2016, since economic circumstances remained unstable and disposable incomes low. Visiting a private doctor is gradually becoming a luxury for the average Greek consumer, whilst going ...

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          Country Report

          Dermatologicals in Greece

          Sep 2016

          Greek consumers continued to face difficult economic conditions in 2016, and thus continued to seek ways to reduce their total expenditure. As a result, they avoided visiting doctors and even the public hospital, since getting an early appointment in...

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          Country Report

          Digestive Remedies in Greece

          Sep 2016

          Self-medication is growing in Greece, with public funds for health constantly being reduced and consumers trying to avoid expenditure on private doctors. At the same time, Greeks continue to be stressed and worried, as the economy remains unstable ...

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          Country Report

          Eye Care in Greece

          Sep 2016

          Self-medication increased in Greece in 2016, as consumers cut back on expenses such as visiting a doctor. Eye health care is still mostly directed by the prescriptions and treatments provided by ophthalmologists in Greece; however as consumers’ ...

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          Country Report

          Herbal/Traditional Products in Greece

          Sep 2016

          The worsening of economic conditions in Greece led to a shift to money-saving and price-oriented consumer behaviours; however, consumer awareness of herbal/traditional products is increasing, driven by large investment by manufacturers, and the fact ...

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          Country Report

          NRT Smoking Cessation Aids in Greece

          Sep 2016

          Tobacco bans are yet to be practically implemented in Greece, despite being in effect since the beginning of the five year review period. Smoking prevalence remained high in 2016, at approximately 41% of the total population, although it is gradually...

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          Country Report

          Consumer Health in Greece

          Sep 2016

          Consumer health continued to see growth in value sales during 2016. Self-medication continued to rise, as public health funds were cut and consumers tried to avoid visiting doctors. In addition, the government’s announcement of a new OTC list to be ...

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          Country Report

          Sleep Aids in Greece

          Sep 2016

          Greek consumers underwent high financial and job-related stress in 2016, with socioeconomic conditions seeing no real improvement in Greece since the beginning of the review period. They are still finding their disposable incomes shrinking, whilst ...

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          Country Report

          Sports Nutrition in Greece

          Sep 2016

          The health and wellbeing trends continued to gather momentum during 2016, as Greeks were increasingly better informed and were more into sports activities over the five year review period. As a result, the dynamism of these trends has been gradually ...

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          Country Report

          Vitamins and Dietary Supplements in Greece

          Sep 2016

          Increased media attention on the importance of diet in good health, as well as general awareness of the importance of prevention increasingly encouraged consumers to pay attention to nutrients. As a result, consumers were keener to include ...

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          Country Report

          Weight Management and Wellbeing in Greece

          Sep 2016

          Greek consumers saw another downwards turn in socioeconomic conditions in Greece following the events of summer 2015, which led to capital controls. On top of that, they also continued to face the worsening of their living expenses, with incomes ...

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          Country Report

          Wound Care in Greece

          Sep 2016

          Greek consumers continued to be conscious of their spending in 2016, with disposable incomes remaining low and insecurity high. This was reflected in the falling demand for lower priority products, for instance, as well as the increased attention to ...

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          Country Briefing

          Income and Expenditure: Greece

          Aug 2016

          As a result of the country’s protracted economic crisis, Greece’s consumer market recorded the sharpest contraction amongst European Union countries between 2010 and 2015. Extremely high unemployment, rising poverty and government spending cuts have ...

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          Country Report

          Cigarettes in Greece

          Aug 2016

          Although illicit trade remains high in Greece and a proportion of smokers are switching to vapour products, 2015 was a good year for cigarettes – sales declined but at a slower pace. This was due partly to price stability in 2015 and there was not a ...

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          Country Report

          Cigars and Cigarillos in Greece

          Aug 2016

          While the political and economic turmoil that Greece witnessed in 2015 had an impact on luxury goods sales and therefore affected cigars and cigarillos too, the decline was slower than was anticipated. Over the review period sales of cigars dropped ...

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          Country Report

          Tobacco in Greece

          Aug 2016

          Although Greece remained affected by the recession and despite 2015 being a year in which political and economic instability had a major effect upon consumers’ disposable incomes and therefore also willingness to spend, sales of most types of tobacco...

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