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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Country Report

    Air Treatment Products in Greece

    Dec 2016

    The weather conditions were favourable for air treatment products in 2016, and especially for cooling appliances, as the summer in Greece was remarkably hot, with frequent heatwaves, with the temperature often rising above 40°C in major cities. ...

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    Country Report

    Dishwashers in Greece

    Dec 2016

    The full size 60cm model remained the most popular format in dishwashers in Greece in 2016, accounting for a 49% share of volume sales. Over the review period, a shift towards slimline models (45cm wide) was observed. Space restrictions necessitated ...

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    Country Report

    Food Preparation Appliances in Greece

    Dec 2016

    Food processors witnessed the worst performance within food preparation appliances in 2016, with a 3% volume decline. This is due to their high selling prices (average unit price EUR122), which makes them unaffordable by many financially-ridden ...

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    Country Report

    Home Laundry Appliances in Greece

    Dec 2016

    Over the last few years, many Greek households turned to the use of wood for heating purposes, even in the cities, in an attempt to save money. This phenomenon, together with the extensive use of air conditioners, has caused an unprecedented level of...

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    Country Report

    Irons in Greece

    Dec 2016

    Because ironing remains a standard chore amongst most Greek households, and especially families, irons displayed negligible volume growth in 2016, although the category is rather mature. Fashion trends favouring casualwear (T-shirts, hoodies, etc.) ...

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    Country Report

    Large Cooking Appliances in Greece

    Dec 2016

    In the context of the financial crisis in Greece, consumers increasingly shifted away from built-in large cooking appliances and towards freestanding appliances. The higher retail price of the former, as well as the stagnation in construction and new...

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    Country Report

    Microwaves in Greece

    Dec 2016

    After several consecutive years of steep decline, microwaves began to display signs of recovery in 2016, seeing a 3% increase in volume terms. Over the review period the category was significantly squeezed, and its low growth in 2016 can be ...

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    Country Report

    Consumer Appliances in Greece

    Dec 2016

    Following its growth in 2015, consumer appliances continued to see a positive performance in 2016, in spite of the ongoing financial and sociopolitical turmoil. Major appliances outperformed small appliances, with demand for the former primarily ...

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    Country Report

    Personal Care Appliances in Greece

    Dec 2016

    Personal care appliances has traditionally been a category in which women drive demand rather than men. However, men’s products outperformed women’s in 2016, both within body shavers and hair care appliances. This can be attributed to recent fashion ...

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    Country Report

    Refrigeration Appliances in Greece

    Dec 2016

    Despite the ongoing recession in Greece and the new austerity measures that were implemented in 2016, and resulted in disposable incomes shrinking even further, refrigeration appliances continued to grow, witnessing a 10% increase in volume terms. ...

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    Country Report

    Small Cooking Appliances in Greece

    Dec 2016

    The trend favouring healthier nutrition has created prosperous ground for growth of certain small cooking appliances. As Greek consumers are increasingly opting for lighter meals, electric grills registered the best performance in 2016, with a 2% ...

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    Country Report

    Vacuum Cleaners in Greece

    Dec 2016

    After several consecutive years of steep declines, vacuum cleaners saw an increase of 1% in volume terms in 2016. Over the review period, amidst the economic and sociopolitical turmoil in the country, consumers were reluctant to replace their ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2016

    Nov 2016

    The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. The real impact of the new leadership to the fundamentals of the US economy will show once some new policies start to be ...

    US$1,325
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    Country Report

    Packaged Food in Greece

    Nov 2016

    Packaged food in Greece has continued to post a decline in current value terms in 2016, at a slighter higher rate in comparison to 2015. VAT hikes in 2015 resulted in an increase in retail prices across packaged food. However, in volume terms most ...

    US$7,150
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    Country Profile

    Greece: Country profile

    Oct 2016

    Greece’s economy will contract for a second consecutive year in 2016. Athens’ three-year bailout deal entails a number of fiscal cuts that are a significant drag on the economy. While private consumption is not expected to grow in 2016, fixed ...

    US$150
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    Country Report

    Breakfast Cereals in Greece

    Oct 2016

    The key trends driving product development in breakfast cereals are indulgence and boosting nutritional value. To meet the demand for indulgence, manufacturers introduced chocolate, nuts, dried fruits or honey, focusing increasingly on improving the ...

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    Country Report

    Processed Fruit and Vegetables in Greece

    Oct 2016

    Home cooking is becoming increasingly more common in Greece in response to the ongoing recession as consumers try to save money by shifting away from foodservice. The trend continued to move forward during 2016 as well due to the new turbulences in ...

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    Country Report

    Processed Meat and Seafood in Greece

    Oct 2016

    2016 was characterised by the residual effects of the capital controls posed in Greek transactions in summer 2015 and the according turbulences in the socio-economic environment as well as the VAT increase on processed food introduced in July 2015. ...

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    Country Report

    Rice, Pasta and Noodles in Greece

    Oct 2016

    Due to maturity, rice was the worst performer in 2016, while growth was also hindered by the fact that in 2015 the capital control introduced in summer 2015 pushed consumers to stock up, hence demand went down in 2016 as consumers had a stock of rice...

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    Country Report

    Baked Goods in Greece

    Oct 2016

    The prevalence of bakeries in Greece is influencing the performance of baked goods, as for many consumers packaged products cannot compete with the freshness of those available via specialist retailers. The number of bakeries increased over the ...

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