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Country Report

Beer in Greece

Although the economic crisis certainly took its toll on beer, this was amongst the least affected categories, benefiting from consumers trading down from spirits both in the off and on-trade channels. Tax hikes did not have such a big impact on ...

May 2012 | US$900| Add to cart | View details

Country Report

Cider/Perry in Greece

Qualitative changes in tourism had an adverse affect on sales of alcoholic drinks overall, impacting on-trade consumption in particular. However, some categories were hit harder than others. More specifically, sales of cider/perry faced a ...

May 2012 | US$900| Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

Despite the unsatisfactory performance of 2010’s new product launches, RTDs/high-strength premixes continued to be in the spotlight of developments, with numerous new products entering the category in 2011. RTD cocktails and vodka-based liqueurs were...

May 2012 | US$900| Add to cart | View details

Country Report

Spirits in Greece

Tax hikes had a tremendous effect on sales of spirits in 2010. With rises in excise pushing prices upwards by approximately 30%, consumption of spirits was massively impacted with sales displaying steep declines. A migration to domestic spirits was ...

May 2012 | US$900| Add to cart | View details

Country Report

Wine in Greece

The economic downturn led to a decline in sales of wine. Consumers reduced spending in all non-commodity goods along and in this context wine sales were also affected. The category benefited to an extent from consumers trading down from spirits, yet ...

May 2012 | US$900| Add to cart | View details

Country Report

Alcoholic Drinks in Greece

Alcoholic drinks in Greece witnessed steep declines as a result of the economic crisis in 2011. First of all, rises in VAT and Excise Taxes during 2010 resulted in high unit price increases. In some categories, the price of spirits increased by up to...

May 2012 | US$1,900| Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Greece

After several years of post-Olympic games extravagance, the 2008 economic downturn led to more cautious spending among Greek consumers, and the current debt crisis has prompted many consumers to reduce their spending further. Overall, the Greeks ...

Feb 2012 | US$1,900| Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Greece

Whilst the full extent of the downturn is still to be seen, austerity continues with job losses, diminishing wages and consumer confidence at its lowest levels in years. Naturally, demand for big-ticket items is making big strides downwards. What is ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Furniture and Furnishings Stores in Greece

The Greek economy continues to struggle under the cloud of debt and recession with daily news of job losses, austerity measures and spending cuts. The lack of consumer confidence has had a more direct and negative effect on the housing market and on ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Grocery Retailers in Greece

The Greek economic crisis led to a shift towards modern grocery retailers in 2011 following consumer demand for lower prices and better value offers. The cumulative effects of the economic correction suffered by Greece have been significant for ...

Jan 2012 | US$900| Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook