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Country Report

Baked Goods in Greece

The economic downturn is the major factor impacting baked goods’ performance in 2013. As in other product categories, the economic downturn resulted in consumers’ low rate of confidence and more consumers are changing from major brands of packaged ...

Dec 2013 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Bakery in Greece

In 2013, Chipita is set to be the leading player in baked goods with value share of 4%. Leadership is attributed to the company’s strong presence in pastries. In 2013, the company expanded its portfolio within bread substitutes with the launch of 7 ...

Dec 2013 | US$1,900 | Pages: 80 | Add to cart | View details

Country Report

Biscuits in Greece

Consumers are trading down gradually to more basic products that offer value-for-money, yet overall consumption of biscuits was not severely affected by the recession. Biscuits are seen as an affordable snack and in this context they prove to be a ...

Dec 2013 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Breakfast Cereals in Greece

Although ever more Greeks are starting to have breakfast at home instead of buying a pastry from a bakery in order to save money, breakfast cereals witnessed negative volume growth in 2012 and the same trend is set to continue in 2013. Given the high...

Dec 2013 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Ice Cream in Greece

Frozen yoghurt was the key driver behind growth of ice cream and the new product development gained momentum over the last two years of the review period. The introduction of frozen yoghurt outlets in Greece contributed to revitalising demand for ice...

Dec 2013 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Oils and Fats in Greece

Amidst the economic recession, retail volume sales of oils and fats are set to decline by 11% in 2013 to reach 79.5 tonnes. Current value sales are also set to decline by 9%. In line with disposable incomes being squeezed, Greek consumers became ...

Dec 2013 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Snack Bars in Greece

As a result of Greek consumers having faced huge cuts in their salaries and with the cost of life increasing, disposable incomes dropped considerably in Greece. Sales of snack bars witnessed in this context a decline with sales dropping by 6% in ...

Dec 2013 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Spreads in Greece

Consumption of spreads increased rapidly in Greece amidst the recession, given that increasing numbers of Greeks started to have breakfast at home and spreads was viewed as an economic breakfast solution. With consumers being forced to cut down on ...

Dec 2013 | US$900 | Pages: 63 | Add to cart | View details

Statistical Reference Handbook

European Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 45 European countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Consumer Lifestyle

Consumer Lifestyles in Greece

Studies indicate that Greek consumers are amongst the most pessimistic in Europe and it is not difficult to see why. In 2012, the Greek economy contracted for the fifth consecutive year, unemployment climbed to an average of 24.3% and disposable ...

Oct 2013 | US$1,900 | Pages: 48 | Add to cart | View details
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