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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Profile

Greece: Country profile

Greece’s economy will contract for a second consecutive year in 2016. Austerity measures and other fiscal cuts – several of them contained in the new bailout agreement – stifle any recovery. Both investment and private consumption are expected to ...

Apr 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Greece

FF packaged food sales declined for yet another year, having failed to establish a consumer base in Greece. With disposable incomes having declined considerably over the review period as a result of the ongoing recession, Greeks have become very ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Greece

Naturally healthy (NH) beverages is by far the largest category of HW beverages in Greece, with NH natural mineral water accounting for value sales €335 million, 72% of the total HW beverages sales in Greece. In this context the shift away from NH ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Greece

Greece’s economy and socio-political environment was very turbulent in 2015, especially after the summer when capital controls were placed on financial transactions. These conditions have refuelled fears about the future and driven consumers to cut ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Organic Beverages in Greece

Organic beverages remains underdeveloped in Greece, with very few products available. Growth is hindered by their limited distribution and also by their premium prices which deters consumers from buying them amidst the economic turmoil.

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Organic Packaged Food in Greece

2015 saw a positive start with the newly elected Government generating an inspiring climate for change and development. However, Greek consumers were confronted with further turbulence in the socio-economic environment before the year had ended. This...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Health and Wellness in Greece

Continuing the review period trend, health and wellness products declined in value terms in 2015. Volume sales declined across a number of health and wellness food and beverages categories as a result of Greek consumers becoming more conservative in ...

Apr 2016 | US$2,100 | Pages: 97 | Add to cart | View details

Country Report

Better For You Beverages in Greece

Fashion trends favour being slim in Greece and, in this context, more consumers pay attention to their daily calorie intake. As awareness of weight management grows, products with reduced fat and sugar content start to appeal to a wider consumer ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Better For You Packaged Food in Greece

Weight management remains a key trend in Greece, where fashion trends favour a slim figure. In this context, ever more consumers are paying attention to their daily calorie intake. As awareness of weight management is growing, products with reduced ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Food Intolerance in Greece

Unlike most Western European markets, where products for food intolerance are widely available across different channels, such products in Greece remain a niche. Growth is hindered by the limited availability of these products in most categories ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details
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